Pamela Levine to Head Global Theatrical Marketing at Twentieth Century Fox Film

Stacey Snider, Chairman and CEO of Twentieth Century FOX Film, today announced that Pamela Levine has been hired as President, Worldwide Theatrical Marketing for the studio. Levine, who will report directly to Snider, will join the company October 5.

Both the domestic and international marketing teams will report to Levine, who re-joins FOX from HBO, where she has served as the Chief Marketing Officer for the past five years. Prior to joining HBO, Levine worked at FOX for 16 years, most recently as Co-President of Domestic Theatrical Marketing from 2002 until 2010.

Stacey Snider commented: "It's rare that you get the opportunity to hire an accomplished executive who also knows the culture and inner workings of your own studio. We get all that and more with Pam, whose appointment reflects the importance of synergies between the studio's domestic and international marketing divisions to manage our films across their entire worldwide runs. Pam is a consummate marketing professional and we feel very lucky to have her back at Fox."

"I'm thrilled to be rejoining so many talented friends and colleagues at a place that still feels like home," said Levine. "It's an exciting and pivotal moment for the company, and I'm inspired by the opportunity to help guide it during this new chapter under Stacey's leadership."

Levine joined HBO in October 2011 as Executive Vice President, Marketing and put an immediate emphasis on driving a cohesive strategy across all marketing disciplines and platforms. In 2014 she was named Chief Marketing Officer for the company, and has been responsible for leading all of the company's consumer marketing efforts across HBO and Cinemax, including Program and Brand Advertising, On-Air and Off-Channel Creative Advertising, Social / Mobile / Digital Marketing, Multicultural Marketing, Retail and Licensing, as well as guiding marketing efforts for all digital platforms. She has lead her team in the creation of campaigns for such groundbreaking shows as Game of Thrones, True Detective, Girls, Veep, Silicon Valley, Ballers, The Jinx, and most recently, The Night Of. Levine's marketing oversight also included the successful launch of HBO NOW, the company's standalone digital streaming service.

During her tenure at 20th Century Fox, she spent nine years as Co-President, Domestic Theatrical Marketing, jointly overseeing all domestic marketing efforts - including advertising, media, digital marketing, publicity and promotions - for Twentieth Century Fox, FOX 2000 and FOX Animation/Blue Sky Studios films. Among the more than 140 films for which she played an integral role in crafting campaigns are The Devil Wears Prada, Walk the Line, Borat, Alvin and the Chipmunks, Marley and Me, THE SIMPSONS Movie, Taken and Avatar, the highest grossing movie of all time. She also has tremendous experience launching, building and managing tent pole franchises such as the X-Men, Ice Age and Night at the Museum films.

Before assuming her role as Co-President, she was Senior Vice President, Marketing Planning & Research at Fox, where she oversaw and analyzed all market research conducted on the studio's domestic theatrical releases. Additionally, she helped craft up-front marketing strategies for all the studio's releases.

Prior to joining FOX in 1995 as Vice President of Market Research, she served as Vice President of the entertainment marketing consulting firm MarketCast. Among her many successes and accolades, Levine was named Ad Age's MVP Entertainment Marketer of the Year (2005) and Entertainment Marketer of the Year (2008).

About 20th Century FOX Film One of the world's largest producers and distributors of motion pictures, 20th Century FOX Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century FOX Film: 20th Century Fox, FOX 2000 Pictures, FOX Searchlight Pictures, FOX International Productions, 20th Century FOX Animation and Blue Sky Studios.

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