PRETTY LITTLE LIARS to Celebrate Season Premiere with 'Liar'-Inspired Blowouts

Freeform, the new name for ABC Family, is partnering with Drybar to celebrate the winter premiere of the returning hit original series PRETTY LITTLE LIARS on TUESDAY, JANUARY 12 (8:00 - 9:00 p.m. EST). To get fans ready for the new season, Freeform will cover the tab for blowouts (including tip) on the day of the big premiere at ALL 50+ Drybar locations across the country. ABC Family is becoming Freeform on January 12, 2016.

Drybar will bring "Pretty Little Liars" to life by creating a unique and engaging experience for fans. While catching up on the 6A finale episode, clients will receive tune-in cards and enjoy signature Drybar styles incorporating popular "Pretty Little Liars" character looks - i.e.: "The Aria Straight Up," "The Hanna Dirty Martini," "The Alison Cosmo-Tai," "The Emily Southern Comfort" and "The Spencer Mai Tai." Think nothing in life is totally free? Think again - the deal even includes tax and tip!

All U.S. locations. One day only. Limited availability, by appointment only. No walk-ins. Book on thedrybar.com or the Drybar iPhone app. Join the social chatter using #PLLxDrybar.

"Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television and is executive-produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty. The series stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse.

Part of the Disney/ABC Television Group, ABC Family (to be renamed Freeform on January 12, 2016) is distributed in 94 million homes. The network connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas". WATCH ABC Family (also to be renamed Freeform) is a service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Named one of the top "100 BRILLIANT IDEAS of 2010" by Entrepreneur Magazine and New York Magazine's Boom Brands of 2013, Drybar is based on the simple concept of focusing on one thing and being the best at it: Blowouts. The idea was a natural one for curly haired founder Alli Webb, a longtime professional stylist, who constantly found herself overpaying for blowouts at traditional salons. In addition to 50+ U.S. shops, Drybar has opened its first international location within Nordstrom in Vancouver, British Columbia. Drybar's growing product line, (created specifically for the perfect blowout) is sold through its own shops, as well as Sephora and Nordstrom locations across the U.S. and Canada.

Image courtesy of ABC Family

To post a comment, you must register and login.