PRETTY LITTLE LIARS Sweeps Key Female Demos for 9th Consecutive Week
By: Tyler Peterson Mar. 06, 2013
ABC Family's "Pretty Little Liars" qualified as Tuesday's #1 TV telecast for the 9th consecutive week in both Females 12-34 (1.56 million/3.4 rating) and Female Teens (616,000/5.2 rating) - each week since its Winter premiere - and was the #1 cable TV telecast in Women 18-34 (947,000/2.8 rating), Women 18-49 (1.26 million/2.0 rating) and Viewers 12-34 (1.80 million/2.0 rating).
Continuing to dominate Tuesday's social media charts, "Pretty Little Liars" was Tuesday's #1 'most social' TV series for the 9th consecutive week, according to SocialGuide, with 438,946 tweets (12.1 share) and 200,976 uniques (14.0 share). Impressively, "Pretty Little Liars" nearly tripled the number of tweets of #2 TV series FOX's "American Idol" (vs. 152,586) and number of uniques (vs. 77,916).At 8 o'clock, for the 9th week in a row, "Pretty Little Liars" stood as TV's #1 telecast in The Hour in Females 12-34, Teens 12-17 and Female Teens, cable TV's #1 telecast in Adults 18-34 (1.14 million/1.7 rating), Women 18-34, Viewers 12-34, and Women 18-49, and was also #1 in Adults 18-49 (1.49 million/1.2 rating).At 9 p.m., "The Lying Game" qualified as cable TV's #1 scripted telecast in The Hour in Females 12-34 (747,000/1.6 rating), was the #1 original scripted cable TV telecast Women 18-34 (404,000/1.2 rating), Women 18-49 (535,000/0.8 rating) and Viewers 12-34 (840,000/0.9 rating), and overall ranked as Tuesday's #2 TV telecast in Female Teens (343,000/2.9 rating), behind only "Pretty Little Liars.""The Lying Game" posted week to week increases in target demos, including by 5% in Women 18-34 (404,000 vs. 383,000), by 6% in Viewers 12-34 (840,000 vs. 790,000) and by 7% in Females 12-34 (747,000 vs. 701,000).Source: NTI, 3/5/13, U.S. ratings, Live + Same Day; Social Media Source: SocialGuide.
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