PRETTY LITTLE LIARS Posts Double Digit Growth in Key Female Demos

Surging by double digits week to week, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast in Females 12-34 (1.57 million/3.4 rating) for the 6th time in 7 weeks, the #1 TV telecast for the 7th consecutive week in Female Teens (661,000/5.6 rating), and the #1 cable TV telecast in Adults 18-34 (1.22 million/1.8 rating), Women 18-34 (912,000/2.7 rating), Women 18-49 (1.23 million/1.9 rating) and Viewers 12-34 (1.92 million/2.1 rating).

At 8 p.m., "Pretty Little Liars" was TV's #1 telecast in Women 18-34 and Females 12-34 for the 7th week in a row, also ranking #1 across all TV in Adults 18-34, Women 18-49 and Viewers 12-34, and was the #1 cable TV telecast in Adults 18-49 (1.61 million/1.3 rating).

This marked the series' 3rd week running registering a clean sweep across all cable in The Hour across target 18-34, 18-49 and 12-34 measures.

Week to week, "Pretty Little Liars" soared by double digits in core demos, including by 21% in Total Viewers (2.86 million vs. 2.35 million), by 21% in Adults 18-34 (1.22 million vs. 1.01 million), by 30% in Adults 18-49 (1.61 million vs. 1.23 million) and by 17% in Viewers 12-34 (1.92 million vs. 1.65 million).

Half-way through the season, "Pretty Little Liars" is pacing for its best summer season on record in Adults 18-34, Women 18-34, Adults 18-49 and Women 18-49.

"Twisted" (9:00-10:00 p.m.)
At 9 p.m., "Twisted" qualified as cable TV's #1 telecast in The Hour in Viewers 12-34 (989,000/1.1 rating) and Females 12-34 (859,000/1.9 rating), the #1 TV telecast in Female Teens (463,000/3.9 rating) and the #2 original cable TV telecast in Adults 18-34 (497,000/0.7 rating) and Women 18-34 (396,000/1.2 rating). Notably, "Twisted" climbed to a series high in Teens 12-17 (492,000/2.0 rating), and to its #2 telecast to date in Female Teens (421,000/3.6 rating).

"Twisted" stood as Tuesday's #2 TV telecast in Female Teens for the 5th consecutive week and was the #2 scripted cable TV telecast in Females 12-34, behind only "Pretty Little Liars."

Source: NTI Live + Same Day, 7/23/13.

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