News on your favorite shows, specials & more!

PRETTY LITTLE LIARS Continues to Sweep Key Female Demo

By: Feb. 05, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

At 8 o'clock, "Pretty Little Liars" stood as TV's #1 telecast in The Hour for its 29th-consecutive original telecast in Females 12-34 (1.3 million/2.9 rating) and 20th in Women 18-34 (826,000/2.4 rating), and was cable TV's #1 telecast for the 41st-original episode in Adults 18-34 (966,000/1.4 rating) and 52nd in Viewers 12-34 (1.5 million/1.6 rating).

For the 5th-consecutive week, "Pretty Little Liars" was Tuesday's #1 most-tweeted TV series telecast - every week since its winter premiere - producing 443,568 tweets by over 177,000 unique users. Further, adding an encore of last week's episode at 7 o'clock, "Pretty Little Liars" amassed more Tweets on Tuesday than the next 19 series TV telecasts combined (776,938 vs. 752,448).

"Pretty Little Liars" stood as Tuesday's #1 TV telecast for the 5th-consecutive week in Females 12-34, the #1 scripted TV telecast in Women 18-34 and cable TV's #1 scripted telecast in Prime in Adults 18-34 and Viewers 12-34.

Based on L+3 ratings season to date, "Pretty Little Liars" surges to 3.7 million Total Viewers (+37% - vs. 2.7 million), 1.6 million Adults 18-34 (+45% - vs. 1.1 million), 2.1 million Adults 18-49 (+50% - vs. 1.4 million) and 2.5 million Viewers 12-34 (+39% - vs. 1.8 million).

"Ravenswood" (9:00-10:00 p.m.)

Surging by double digits week to week, the winter season finale of "Ravenswood" qualified as cable TV's #1 original scripted telecast at 9 o'clock for the 5th-consecutive week in Women 18-34 (363,000/1.1 rating) and Females 12-34 (695,000/1.5 rating).

Week to week, "Ravenswood" grew by solid margins across all target categories, including by 27% in Total Viewers (1.4 million vs. 1.1 million), by 15% in Adults 18-34 (452,000 vs. 393,000), by 28% in Adults 18-49 (647,000 vs. 507,000) and by 23% in Viewers 12-34 (832,000 vs. 678,000).

Based on season to date L+3 ratings, "Ravenswood" builds to 1.9 million Total Viewers (+46 - vs. 1.3 million) and 1.2 million Viewers 12-34 (+46% - vs. 821,000).

Source: NTI, 2/4/14, Live + Same Day. Season to date L+3: 1/7/14-1/28/14. Social Media Sources: SocialGuide.



Comments

To post a comment, you must register and login.



Videos