NBC and POM Wonderful® today announced their season long partnership around "American Ninja Warrior." As part of the show's first-ever cross platform sponsorship on NBC, POM® will join the seventh season of the action-packed series with on-air integrations, digital exclusives and a consumer-focused digital sweepstakes, as well as in-store partnership promotion. "American Ninja Warrior" premieres May 25 at 8pm EST on NBC.
"'American Ninja Warrior' continues to power NBC's summer line-up with year-over-year growth and its tremendously social and loyal audience. Our partnership with POM is a true collaboration with the show's producers to create the most exciting, first-ever multiplatform campaign to fully uncap the show's enthusiasm across and beyond screens," said Alison Tarrant, Executive Vice President, Client Solutions Group, NBCUniversal. "Premium content provides an unmatched environment for brands to seamlessly connect with our passionate audiences wherever they chose to consume."
As season-long partner, POM branding will be integrated into each episode, including the "POM Crazy Healthy Run of the Night" and weekly ninja interviews in the exclusive "POM Warm Up Zone." Each "POM Crazy Healthy Run of the Night" will feature the Ninja who delivered the most jaw-dropping feats of strength, agility and speed navigating the obstacle course.
NBC and POM also will share show segments across social media platforms. Additionally, on-air spots promoting POM's "Crazy Healthy" campaign will run weekly during "American Ninja Warrior" episode airings.
"POM 100% Pomegranate Juice delivers a powerful punch of free-radical fighting antioxidants for consumers and athletes looking for a Crazy Healthy beverage," said Dahlia Reinkopf, Senior Director of Marketing, POM Wonderful. "Sponsoring the show is an exceptional fit for POM 100% Juice because
AMERICAN NINJA WARRIOR embodies the theme of our 'Crazy Healthy' campaign and brings it to life through real-life 'warriors' giving us a highly-visible platform to reach and interact with the show's large and loyal fan base."
"American Ninja Warrior" viewers and POM Wonderful consumers can enter the "POM Ninja Warrior Sweepstakes" for a chance to win a 7-day trip for two to Japan, the ancestral home of "American Ninja Warrior."* Beginning June 1 through August 31, fans can enter online via NBC.com/POM by accessing codes under the caps of specially-marked 16 oz. and larger bottles of POM Wonderful Pomegranate Juice.
The action-packed "American Ninja Warrior" series follows competitors as they tackle a series of challenging obstacle courses in both city qualifying and city finals rounds across the country. Those who successfully complete the finals course in their designated region move on to the national finals round in Las Vegas, where they face a stunning four-stage course modeled after the famed Mt. Midoriyama course in Japan. The winner will take home a grand prize of $1,000,000. Although many have come close, no competitor has yet to achieve total victory and claim the prize. Matt Iseman returns as host, along with former NFL player Akbar Gbajabiamila (NFL Network). Kristine Leahy (CBS Sports) joins this season as co-host.
The series is executive-produced by A. Smith & Co. Productions' founders Arthur Smith and Kent Weed ("Hell's Kitchen," "Wizard Wars," "Ellen's Design Challenge"), along with Brian Richardson and Anthony Storm.
*Valid only on POM® 100% Pomegranate Juice, POM® Blueberry, and POM® Cherry 16oz or larger. No purchase necessary. Void where prohibited. Open to U.S. residents 18 years and older. Starts 6/1/15 and ends 8/31/15. See NBC.com/POM for official rules. Sponsor: POM Wonderful
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com.
About POM Wonderful
With over 9,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. By managing the entire production process from tree to table, we guarantee that our fresh pomegranates, fresh arils and 100% pomegranate juice come from only one source - 100% California-grown POM Wonderful pomegranates.
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