Michael Phelps may have taken silver against a great white shark in PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE, but the special took home gold as Discovery's highest-rated SHARK WEEK telecast ever across P25-54, W25-54, and W18-49. PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE averaged over 5 million Total Viewers.
In addition to the medals for PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE, Discovery was Sunday night's #1 basic cable network in primetime, while also topping all broadcast networks across P/M 25-54, P/M/W18-49, and P/M/W18-34. Across the whole day, SHARK WEEK programming reached over 15 million Total Viewers. Discovery also claimed the Top 4 unscripted cable telecasts of the day with PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE, SHARK-CROC SHOWDOWN, GREAT WHITE SERIAL KILLER LIVES, and GREAT HAMMERHEAD INVASION, across P/M25-54, P/M18-49, and P/M/W18-34. SHARK WEEK was a huge hit for Discovery GO, the network's TV everywhere streaming service. The premiere of SHARK WEEK was the highest live and on-demand streaming day to date on DISCOVERY GO, with overall streams increasing daily as the week progressed, making SHARK WEEK the most watched event on the platform. More than 50% of the Discovery GO streams were viewed by 18 - 34 year olds.Image courtesy of Discovery
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