Marking an industry Reality Show first, Oxygen Media is ramping up for the highly anticipated premiere of its new competition series "The Face" by joining hosting a Google+ Hangout, a real-time group video chat that will have segments broadcasted live on the network and also presented in its entirety on Oxygen.com,Google+ and YouTube on Wednesday, February 6 at 8 PM ET. The live web chat will feature a Q&A session with influential bloggers and the series' stars, including supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha, as well as the show's host Nigel Barker. Moderated by SuChin Pak, Chief Correspondent for DailyCandy, the popular women's fashion and lifestyle digital media company, Google+ Hangout will serve to engage a global audience in a live conversation and offer sneak peeks of the highly-anticipated series premiering on Tuesday, February 12 at 9 PM ET/PT.
This innovative digital opportunity was collaborated between the network and digital agency 360i. For more information, visit whoistheface.com.
"Google+ Hangouts offer a very real and raw experience where the conversations are organic and unscripted, much like this new series, making this the perfect promotional medium," said Harleen Kahlon, SVP of Digital Media for Oxygen. "With this strategic digital play to build and engage our audience comes the opportunity to become the first broadcaster to use Google+ Hangouts to create genuine, live broadcast television entertainment for a reality competition series."As fans watch the broadcast on Oxygen during a repeat of "Bad Girls Club" Atlanta and chat live on Oxygen.com, Google+ and YouTube, they can also submit questions for the supermodel coaches and Nigel by going to Oxygen.com or Google+. The use of Google+ Hangouts is consistent with the network's 2013 digital strategy, which emphasizes interactivity and original, customized content. It comes off the heels of other successful social media initiatives like "The Face Challenge" on YouTube, a user generated contest that has garnered 1.5 million video related views to-date.Videos