NBC Sports' coverage of Nyquist's victory in Saturday's 142nd Kentucky Derby averaged 15.5 million viewers - marking the fourth consecutive year the "Run for the Roses" has topped 15 million viewers on NBC, according to final data provided by The Nielsen Company.
Viewership peaked with 17.9 million viewers from 6:45-7:00 p.m. ET when Nyquist crossed the finish line, which matched the peak from last year's Kentucky Derby victory by Triple Crown champion American Pharoah. Nyquist's time of 2:01.31 over the mile-and-a-quarter race topped Pharoah's winning time by nearly two seconds (2:03.02).
For the first time ever,
NBC aired a Stanley Cup Playoff game in primetime after the Kentucky Derby. With Saturday's puck drop shortly after Nyquist's victory, Game 5 of the Penguins-Capitals second-round series averaged 4.164 million viewers - ranking as the second-most watched non-Stanley Cup Final game in 23 years (additional details below).
Saturday's Kentucky Derby is the most-watched weekend sporting event since
SUPER BOWL 50.
The Kentucky Derby (6:21-7:08 p.m. ET) posted a 9.0/21 national rating.
This is the fourth consecutive year and sixth time in eight years (2009, 2010, 2013, 2014, 2015, 2016) that NBC's Kentucky Derby coverage averaged more than 15 million viewers. From 1991-2008, Kentucky Derby average viewership did not reach 15 million.
Saturday's pre-race coverage, which included the 6 p.m. ET show open narrated by Kentucky's own Ashley Judd (click here to watch), averaged 9.3 million viewers - second-best ever for a pre-race show (since 1992).
NBC Sports Live Extra's presentation of the Kentucky Derby ranks as the most streamed Kentucky Derby ever, delivering 7 million minutes, up 75% from last year (3 million minutes).
THE STREAM also delivered a record 225,000 unique users. Coverage included a mosaic of four different camera angles for the first time ever, including the
NBC broadcast, a grandstand camera, an overhead camera, and an infield camera. During the race, the infield camera was replaced by "Collmus Cam" - Larry Collmus' Kentucky Derby race call as streamed by a camera in his booth at Churchill Downs. Click here to watch the mosaic replay.
Johnny Weir's tweet-powered brooch galloped and lit up more than 6 million times.
On Derby Day,
NBC Sports' Facebook delivered 10 million impressions (up 372% compared to the 2015 Kentucky Derby) and the @NBCSN Twitter handle delivered 1.5 million impressions (up 123%), with 1.1 million video views on Derby Day across Facebook and Twitter. A replay of the race, sponsored by Longines, racked up 1 million views on Facebook, and was shared more than 6,000 times. In addition, nearly 35,000 fans tuned in to
NBC Sports Group's Facebook Live content on Derby Day.
Louisville, the home of the Kentucky Derby, topped the metered markets with a 33.7 rating/62 share (top 20 markets listed below).
Comments
To post a comment, you must
register and
login.
