Opening Sunday In Delivered Most Dominant Winter Games Sunday Night For Ever NBC Olympics

The opening Sunday of the PyeongChang Olympics delivered the most dominant Winter Games Sunday night ever for NBC Olympics, as primetime coverage posted a Total Audience Delivery (TAD) average of 26.0 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)

Last night's NBC/NBCSN average of 25.7 million viewers dominated the TV competition - nearly tripling the combined 9.5 million primetime viewers for ABC, CBS and FOX. The NBC-only 22.8 million viewers in the 7-11 p.m. ET primetime window topped the other broadcast networks by 140% -- marking NBC's most dominant Winter Games Sunday night ever (people meter history, since Sept. 1987).

RECORD TAD LIFT

• The largest NBCSN evening viewership in nearly three years and the record-setting NBC Sports Digital consumption led to last night's record 15% TAD lift over the NBC broadcast viewership (TAD chart below). Previously, the largest lift was 14% on the opening Saturday of the 2016 Rio Olympics.

• NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

NBC SPORTS DIGITAL ECLIPSES FULL SOCHI GAMES

• Only five days into the PyeongChang Olympics, NBC Sports Digital has established a Winter Games record with 445 million live streaming minutesthrough Monday afternoon - topping the 420 million live streaming minutes for the full 2014 Sochi Olympics.

• NBC Sports Digital delivered an average minute audience of 309,000 for last night's coverage - the best primetime competition figure for PyeongChang to date.

NBCSN POSTS LARGEST EVENING VIEWERSHIP SINCE 2015

• NBCSN averaged 3.0 million primetime viewers last night - the network's best viewership in the 7-11 p.m. window since 2015 (3.1 million for the NASCAR Cup Series Race in Bristol on August 22, 2015). Coverage featured American Jamie Anderson winning gold in the women's slopestyle, plus mixed doubles CURLING and the men's biathlon.

ADDITIONALLY...

• Last night's viewership on NBC/NBCSN peaked at 29.7 million viewersfrom 9:45-10 p.m. ET, highlighted by the women's free skate in the team FIGURE SKATING event.

• NBC's PyeongChang Olympics broadcast last night (7-11:12 p.m. ET) averaged 22.7 million viewers and posted a 12.4/22 household rating. Viewership includes the West Coast primetime encore.

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPIC COMPETITION

Date	Total Audience Delivery	NBC-only viewership	TAD Lift
Thur. 2/8	17.2 million	16.0 million	8%
Sat. 2/10	24.2 million	21.4 million	13%
Sun. 2/11	26.0 million	22.7 million	15%

OLYMPIC COMPETITION TOTAL AUDIENCE DELIVERY

	PYC 2018	Sochi 2014**	PYC 2018	Sochi 2014**
Day	Viewership	Viewership	HH Rating	HH Rating
Opening Thurs.	17.2 million	20.0 million	9.7 rating	11.3 rating
First Sat.	24.2 million	25.1 million	13.1 rating	13.9 rating
First Sun.	26.0 million	26.3 million	14.2 rating	14.4 rating

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN SUNDAY PRIMETIME:

1. Salt Lake City	25.9/45
2. Denver	24.5/43
3. Milwaukee	23.9/36
4. Portland	23.6/41
5. Kansas City	23.1/35
6. Seattle	22.2/41
T7. Austin	21.4/36
T7. San Diego	21.4/40
9. Minneapolis	20.7/37
10. Sacramento	19.8/37

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

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