Olivia Rodrigo Releases Part II of Vevo LIFT Series

Vevo, the world's leading music video network, today released multi-platinum, critically acclaimed singer/songwriter Olivia Rodrigo's second performance in her LIFT series, "favorite crime," shot on film. "favorite crime" will act as the track's sole visual following the release of Olivia's highly-anticipated debut album, SOUR - out now on Geffen Records. Vevo also recently announced Olivia as their first LIFT artist of 2021 and unveiled a live performance of her RIAA Gold certified single, "deja vu," also shot on film.

Vevo's LIFT programm connects today's up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo's artist development program shines a spotlight on the world's freshest new talent. Vevo LIFT alumni include the likes of Billie Eilish, Doja Cat, Halsey, Khalid, Jorja Smith, YUNGBLUD, and more.

"We are so excited to launch our 2021 LIFT program with Olivia," says JP Evangelista, SVP, Content, Programming and Marketing, Vevo, "We've been watching Olivia's rise since the highly anticipated music video release of 'drivers license,' and we couldn't wait to collaborate and create content with her. Hard-working and dedicated to her craft, we couldn't think of a more deserving artist to kick off this year's program. The truly unique visuals we created for these songs on film showcase Olivia's talent to her fans in ways they haven't seen before."

"favorite crime" and "deja vu" are two stunning standout tracks from SOUR and follow Olivia's monumental, record-breaking original single, "drivers license," which saw the singer/songwriter make music industry history by breaking numerous global streaming records on Spotify and Amazon Music. "drivers license" also debuted at No. 1 on the Billboard Hot 100, holding the top spot for eight consecutive weeks and becoming the first song in 2021 to hit one billion total global streams and be RIAA Certified at Gold, Platinum, and double-Platinum.

With the release of "deja vu," Olivia also became the first artist to debut her first two proper singles in the top ten of the Billboard Hot 100. In addition, the third-released track from SOUR, "good 4 u," has already amassed 70 million global audio streams and 40 million global video streams in its first week. Olivia also performed "good 4 u" during her musical guest debut on Saturday Night Live on May 15, which Billboard praised, saying "Olivia Rodrigo crushed it during her SNL debut."

"Vevo has supported my music videos since the beginning, so it was awesome to create custom visuals with their team, which capture the tone of my work in a powerful way," says Olivia. "I'm also excited to be named a Vevo LIFT artist and join such a great roster of previous alumni," she adds.

Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world - when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.

Watch the live performance video for "favorite crime" here:

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