OWN: OPRAH WINFREY NETWORK is on track to close out 2016 as its highest-rated and most-watched year in network history in prime (.35 rating W25-54 up +6%, 506,000 total viewers up +2% vs. 2015). For 2016, OWN's original drama "Greenleaf" is the #1 new series on ad-supported cable for women. Additionally, OWN garnered four of the Top 8 original scripted series on ad-supported cable among W25-54 with its hit drama series "The Haves and the Have Nots," "If Loving You is Wrong," "Greenleaf" and "Queen Sugar," making OWN the #1 cable network in Prime among African-American women. OWN is on track to be one of only two networks across all broadcast and cable to achieve prime growth in each of the past five years among W25-54 and total viewers.
In addition, acclaimed drama series "Greenleaf" and "Queen Sugar" are two of the Top 4 freshman scripted series on ad-supported cable for women and among the Top 6 for total viewers.
"Greenleaf," which averaged a 1.67 rating W25-54 and over two million total viewers, is the #1 new cable series among African-American women and total viewers. Additionally, it is Wednesday night's #1 original cable series among W18+ and African-American women and total viewers. "Queen Sugar," which averaged a 1.44 rating W25-54 and 1.6 million total viewers, is the #1 new ad-supported cable series for W25-54 and the #1 new cable series for African-American women and total viewers. It is Wednesday night's #1 original cable series among African-American women and total viewers, and has driven OWN to be Wednesday night's #1 cable network among African-American women and total viewers.
Popular drama series "The Haves and the Have Nots" from Tyler Perry, which averaged a 2.14 rating W25-54 and 2.9 million total viewers, is the #1 original cable series for African-American women and total viewers. It is Tuesday night's #1 original cable series for women. Drama series "If Loving You is Wrong," which averaged a 1.72 rating W25-54 and over two million total viewers, is Tuesday night's #3 original cable series for women. Additionally, comedy series "For Better or Worse" and "Love Thy Neighbor" are Friday night's #3 and #4 original cable series for African-American women.
OWN's long-running Saturday night series "Welcome to Sweetie Pie's" and "Iyanla: Fix My Life" are the night's Top 2 original cable series for African-American women and total viewers.
Source: Nielsen, Live+SD, 2016 and 4Q16 through 12/13/16
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