OWN Digital announced today the global launch of its first mobile game for iPhone and iPad, "Bold Moves." Created in partnership with RED Games, a division of Los Angeles-based RED Interactive Agency, "Bold Moves" is the first ever free-to-play word puzzle game that combines two popular formats - match-three and word solve. The game rewards players with quotes from some of the most inspirational pop-culture icons and thought-leaders of our times that have been featured on OWN: OPRAH WINFREY NETWORK throughout the years. The "Bold Moves" game for iPhone and iPad is now available for free on the App Store and will be available on Google Play beginning December 1st.
"We are continually looking to expand in the digital space and have always been committed to creating new experiences for audiences across multiple platforms," said Erik Logan, president of OWN. "'Bold Moves' is a new opportunity for our audience to engage and participate with our brand values in an innovative way."
"Bold Moves" is aimed at all types of players. Blending challenging puzzle game play with a clever word solving element, the game brings a new dimension to mobile gameplay. "Bold Moves" also encourages users to compare their progress with their friends and share their favorite quotes via their social networks.
"This expansion into the game space redefines how OWN is connecting and interacting with a wide range of people. 'Bold Moves' is incredibly fun and challenging for all game lovers, and a way to connect in an entertaining and meaningful way. RED is proud to be part of this innovative phase in OWN's evolution." - Donny Makower, president, RED Interactive Agency.
"Bold Moves" will be featured on "Oprah's Favorite Things" list for 2016.
About RED Interactive Agency RED Interactive Agency partners with brands to create meaningful and connected customer experiences. RED works with the world's most influential brands to help them successfully navigate an increasingly complex digital world. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. Together RED forms a passionate collective with a comprehensive suite of capabilities dedicated to creating meaningful and connected customer experiences across web, mobile, digital-to-physical, the internet of things (IOT), digital advertising and social. This is the connected ecosystem and it's the foundation from which brands are evolving and growing their businesses to build long-lasting relationships with their customers.
About RED Games RED Games, a division of RED Interactive Agency, is a leading mobile game studio who creates award-winning, globally recognized games across a range of platforms including iOS, Android, and Kindle. The studio's games are consistently recognized by the iOS and Android App Stores, with multiple titles hitting the #1 spot in their categories. Additional achievements include having the #1 paid app overall in the iOS App Store, 2 games in Apple's 15 Greatest Kids Games, 8 titles being featured in 'Best New Games' on launch day, and a 4+ star rating across our entire games portfolio. Many of RED Games' titles have been featured by publications including
USA Today, Variety, LA Times, Kotaku, AppAdvice, Gigaom, Touch Arcade, MacLife, and US Weekly. RED Games' clients and partners include OWN, Hasbro, Nickelodeon, A+E Networks, Universal Pictures, San Diego Zoo and others.
About OWN Digital OWN Digital is a subsidiary of OWN: Oprah Winfrey Network. OWN Digital houses all digital initiatives for the brand, including Oprah.com, home to exclusive content from OWN:
OPRAH WINFREY NETWORK and O, The Oprah Magazine. Additionally, OWN Digital includes the OWN Lifeclasses platform, a unique online learning program featuring online courses from top inspirational and innovative thought leaders including Brené Brown, Brendon Burchard, Shawn Achor, Arianna Huffington, Iyanla Vanzant and Rob Bell, as well as the popular "Oprah & Deepak 21-Day Meditation Experience" series and the recently launched "Oprah & Deepak's Guide to Whole Health" series.
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