Nightly News Holds Largest Demo Lead Over Competition in Three Seasons The NBC News Broadcast is #1 Across the Board
By: A.A. Cristi Apr. 04, 2017
NBC Nightly News with Lester Holt" ranked #1 in the demo for the week of March 27, averaging 1.8 million A25-54 viewers, leading "ABC World News Tonight" by +115,000 viewers (+7%) and "CBS Evening News" by +433,000 viewers (+32%). Nightly News holds its largest demo leads over ABC and CBS in three seasons. Compared to last season, Nightly News' demo lead over ABC is up +17%, while its advantage over CBS is up +13%.
Among A18-49, Nightly News averaged 1.3 million viewers, topping ABC by +130,000 (+11%) and CBS by +303,000 (+31%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 87 of the last 88 weeks.
For the week, Nightly News averaged 7.8 million total viewers, leading CBS EVENING NEWS by +1.3 million (+21%). Season to date, Nightly News is the #1 evening newscast across the board.
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +115,000 (+7%) and CBS by +433,000 (+32%).
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +130,000 (+11%) and CBS by +303,000 (+31%).
- Nightly News has ranked #1 in A25-54 and A18-49 for 87 of the past 88 weeks.
- Nightly News averaged 7.8 million total viewers, leading CBS EVENING NEWS by +1.3 million (+21%)
Season Highlights:
- Nightly News is the #1 evening newscast across the board.
- Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
- Compared to last season, Nightly News' demo lead over ABC is up +17%, while its advantage over CBS is up +13%.
Week of March 27 - March 31, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.812 | 1.49 | 1.796 | 1.01 | 1.292 |
| CBS | 6.481 | 1.13 | 1.363 | 0.77 | 0.989 |
| ABC | 8.048 | 1.40 | 1.681 | 0.91 | 1.162 |
Image courtesy of NBC.
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