Nickelodeon's SWINDLE Takes Top Spot with Kids in Key Demos

Nickelodeon's latest original TV movie, Swindle, scored for the net, winning the week with all kid and tween demos and drawing 4.2 million total viewers during its Saturday (Aug. 24, 8-10 p.m. ET/PT) Primetime premiere. The two-hour comedy caper also posted high triple-digit year over year gains, averaging a 7.0/2.3M K2-11 (+218%), 10.0/2.0M K6-11 (+281%) and 8.5/1.7M with T9-14 (+270%) and also scored massive increases with total viewers (+213%). Bolstered by Swindle's solid ratings performance Nickelodeon won the week across all TV and posted year over year increases with kids 2-11 (3.2/1.0M; +28%). The net also topped cable with total viewers (2.0M; +22%) for the week.

Swindle features an ensemble cast: Jennette McCurdy and Ariana Grande from Sam & Cat; Noah Crawford and Chris O'Neal from How to Rock; Ciara Bravo from Big Time Rush; and iCarly's Noah Munck. The TV movie, is based on the popular children's book of the same name by Gordon Korman, and centers around an evil collector that cons Griffin (Crawford) out of a million dollar baseball card that could have saved his best friend's (O'Neal) home, so he unites a ragtag group of his classmates (McCurdy, Grande, Bravo and Munck) to take down the swindler. It's an adventure that will take them through daring heists, crazy disguises and pie fight face-off - but throughout it all, the kids have to bring their skills together as a team to get justice.

Additionally, Nickelodeon closed the month of August with year over year increases with K2-11 (+7%) and Nick at Nite also posted double-digit increases for the month with A18-49 (+67%).

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIAB, VIA).

To post a comment, you must register and login.