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New NBC Competition Series THE WALL Jumps +42% Night-to-Night

By: Jan. 04, 2017
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The regular-slot debut of "The Wall" (1.7/6 in 18-49, 6.8 million viewers overall from 8-9 p.m. ET):Jumps +42% versus the prior night's 10 p.m. Monday preview in 18-49 (1.7 vs. 1.2) and +49% or 2.2 million persons in total viewers (6.768 million vs. 4.538 million).

Grows substantially from half-hour to half-hour in every key measure, including gains of +13% in adults 18-49 (1.6 to 1.8), +18% in women 18-49 (1.7 to 2.0) and +21% in men 18-49 (1.4 to 1.7)

Finishes within 0.1 of "NCIS" and the time-period lead in adults 18-49 (1.7 vs. 1.8). Outrates "NCIS" to win the timeslot among the Big 4 in men 18-49 and adults, men and women 18-34.

Also outrates the Dec. 19 Monday preview of "The Wall" (1.6 in 18-49, 6.5 million viewers overall), which followed a high-rated "America's Got Talent" special.

"Chicago Fire" (1.6/5 in 18-49, 7.6 million viewers overall from 9-10 p.m. ET):Wins the slot among the Big 4 in adults 18-49.

Is close to rounding up to a 1.7 (currently reporting a 1.64 if these prelim fast-affiliate ratings).

Is currently retaining 94% of its prior original in 18-49 (1.6 vs. 1.7 at 10 p.m. on Dec. 6, which matched the show's high since its season premiere) and 97% in total viewers (7.569 million vs. 7.774 million), despite a four-week break since its last original and last night's special earlier time period.

Remains undefeated versus regular ABC-CBS competition this season.

Will add substantial viewership via time-shifting and VOD - so far this season, "Chicago Fire" has grown by +63% in 18-49 rating (from a 1.61 to a 2.63) and +3.8 million viewers overall (7.2 million to 11.0 million) going from L+SD to L+7.

A special Tuesday "Chicago P.D." (1.7/6 in 18-49, 7.8 million viewers overall from 10-11 p.m. ET), concluding a crossover storyline with "Chicago Fire":Sets new season highs in 18-49 and total viewers.

Delivers its top results in nearly 11 months in both 18-49 and total viewers (since Feb. 10, 2016, 2.0 in 18-49, 8.278 million viewers overall).

Versus its most recent Wednesday original, is up +42% in 18-49 (1.7 vs. 1.2 from 9-11 p.m. on Nov. 16) and +27% or 1.7 million persons in total viewers (7.785 million vs. 6.112 million), despite returning on a special night after a six-week break.

Wins the slot among ABC, CBS and NBC in every key demo.

Keeps NBC undefeated in the time period this season in 18-49 versus regular ABC-CBS competition.

Will add substantial viewership via time-shifting and VOD - so far this season, "Chicago P.D." has grown by +74% in 18-49 rating so far this season going from L+SD to L+7 (from a 1.37 to a 2.38) and +3.6 million viewers overall (6.1 million to 9.7 million) going from L+SD to L+7.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore telecast; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.3/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

For the Week: NBC has won the primetime ratings week of Dec. 26-Jan. 1 among the Big 4 networks in adults 18-49, total viewers and all other key measures, led by the week's #1 primetime telecast in each of those categories, "Sunday Night Football," according to "live plus same day" viewing figures from Nielsen Media Research. Also contributing top-25 ratings in 18-49 last week were NBC's "The Wall," "Chicago P.D.," "Law & Order: SVU," "Dateline NBC" and "A Toast to 2016!"

In 18-49, NBC has now won eight weeks in a row and is leading the season by a +35% margin over #2 Fox, with a 2.7 rating versus Fox's 2.0 in "most current" Nielsens. On a percentage basis, that's the biggest advantage at this point in the season over the #2 network for any net in the history of Nielsen's current people meter sample, which dates back to 1987. On a rating-point basis, the 0.7 lead is the biggest margin at this point for any net in 19 years, since NBC led by 1.3 at 15 weeks during the 1997-98 season.

In total viewers, NBC has now won six weeks in a row, its longest in-season winning streak by that measure in 18 years (since a six-week streak covering the weeks of April 6 through May 11, 1998). The last time NBC won more than six weeks in a row in season was 21 years ago, when the network won eight in a row from the week of Jan. 1 through the week of Feb. 19, 1996.

For the season to date, NBC is running within 265,000 viewers of perennial total-viewer leader CBS (9.7 million vs. 10.0 million), the narrowest gap between NBC and CBS at this point in the season in 16 years, since NBC held the lead at this point during the 2000-01 season.

For the week of Dec. 26-Jan. 1, NBC dominated, ranking #1 among ABC, CBS, NBC and FOX in 18-49, total viewers and every other key ratings measure.

Ranking among the week's top-25 primetime shows on the Big 4 nets in 18-49 were -- "Sunday Night Football," #1; Tuesday's encore of "The Wall," tied for #8; Wednesday's "Law & Order: SVU" rebroadcast, tied for #14; Wednesday's "Chicago P.D." encore, tied for #14; Friday's "Dateline NBC" rebroadcast, tied for #20; and Saturday's "A Toast to 2016!," tied for #20. Rankings exclude sports pre- and post-game shows.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and every other key demographic.

Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 in adults 25-54, adults 18-34 and every key adult-female demo.



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