New Media Metric To Launch U.S. Division With Crime Drama, Mob, Comedy Projects

New Metric Media, the independent production company behind Hulu's hit series "Letterkenny" and the popular Netflix series "Bad Blood", has optioned the rights for multiple projects from three renowned authors including bestselling Criminologist Dr. Michael Arntfield ("Murder City: The Untold History of Canada's Capital of Serial Homicide"), veteran author and Toronto Star's lead investigative reporter for organized crime Peter Edwards and popular online personality Anne T. Donahue, announced today by Mark Montefiore, President, New Metric Media.

"We're thrilled to be in business with Michael, Anne and Peter as we look to attach like-minded and reputable creators and showrunners to these projects," commented Montefiore. "Discovering compelling material and IP like we have on these fascinating stories shows our commitment to developing unique and premium content. As our scripted slate increases, we plan to expand our business and open an office in Los Angeles to seek more development and production opportunities."

Based on the book by best-selling true-crime author Dr. Michael Arntfield, "Monster City" divulges the true account of the serial killers who terrorized Nashville's music scene for over three decades in recent history - and the cold-case Murder Squad determined to bring an end to the sadistic killing sprees of 'The Motel Killer', 'The Fast Food Killer' and 'The Rest Stop Killer' among others. An industry-leading consultant on crime trends and emerging forensic methodologies, Arntfield is attached to consult on the project. Monster City is published by Little A, the literary fiction and nonfiction imprint of Amazon Publishing.

New Metric Media is extending its partnership with Peter Edwards, currently serving as an Executive Producer on the hit TV series "Bad Blood" which is based on one of his books. The indie prod-co will develop multiple television series to create the "Peter Edwards Universe", based on optioning the rights to a selection of his novels. Some of his most notable books under the deal include "Unrepentant: The Strange and (Sometimes) Terrible Life of Lorne Campbell, Satan's Choice and Hells Angels Biker" and "The Bandido Massacre: A True Story of Bikers, Brotherhood, and Betrayal", both of which were national bestsellers as well as upcoming titles such as "The Wolfpack" to be published by Penguin Random House this year.

"Nobody Cares" is a frank, funny personal essay collection by the author of popular newsletter 'That's What She Said' Anne T. Donahue. The prolific and raw memoir about work, failure, friendship, and the messy business of being alive in your twenties and thirties also deftly tackles the subject of mental health. As she shares her hard-won insights from screwing up, growing up, and trying to find her own path, Anne's essays offer all the honesty, laughs, and reassurance of a late-night phone call with your best friend. Donahue is attached in the adaptation. "Nobody Cares" is published by ECW Press.

Michael Arntfield is repped by Sohrab Merchant at The Characters, Grace Freedson at Grace Freedson's Publishing Network and Danny Webber at Hall Webber LLP. Peter Edwards is repped by Juliet Forrester from Top Left Entertainment and Premier Artists' Management. Anne T. Donahue is repped by Addison Duffy at UTA and Carly Watters at PS Literary.

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