New CBS Drama INSTINCT Grows In Second Week & Is #1 Scripted Program Across All Networks
By: Tori Hartshorn Mar. 27, 2018
CBS continues to pound the paint, scoring from all over and winning on five nights (Wednesday through Sunday), while remaining the most-watched network and demo champ for the second consecutive week, thanks to both regularly scheduled programming and NCAA Championship basketball, according to Nielsen live plus same day ratings. Additionally, the Network had the most-watched program (60 MINUTES, featuring a much-anticipated interview with Stormy Daniels) on television as well as the most-watched scripted program (INSTINCT) for the week ending March 25.
Wednesday, SURVIVOR was first in viewers (8.61m), adults 25-54 (2.6/08) and adults 18-49 (1.8/07). Compared to the previous week, SURVIVOR was up +8% in adults 25-54 (from 2.4/08), +6% in adults 18-49 (from 1.7/07) and added +240,000 viewers (from 8.37m, +3%). SURVIVOR was the night's #1 program in viewers, adults 25-54 and adults 18-49 for the fourth consecutive week. At 9:00 PM, SEAL TEAM was up +8% in adults 25-54 (1.4/04 from 1.3/04), +11% in adults 18-49 (1.0/04 from 0.9/03) and added +290,000 viewers (6.36m from 6.07m, +5%) compared to the last first-run episode on March 7. At 10:00 PM, CRIMINAL MINDS was second in viewers (5.26m), adults 25-54 (1.3/04) and adults 18-49 (0.9/04).
Thursday and Friday, the Network was first in viewers and key demos thanks to NCAA Championship basketball.
On Saturday, CBS was first in viewers (2.59m) behind the CBS NEWS SPECIAL 39 DAYS, CRIMETIME SATURDAY and 48 HOURS.
Sunday was a record-setting evening for 60 MINUTES, which saw huge increases in viewers and demos. The newsmagazine was first in viewers (22.11m), adults 25-54 (5.3) and adults 18-49 (4.0), while growing +119% in viewers (from 10.08m), +152% in adults 25-54 (from 2.1) and +186% in adults 18-49 (from 1.4). Sunday's telecast marked the best delivery for 60 MINUTES in viewers since Nov. 16, 2008 (the post-election interview with Barack and Michelle Obama) and the best adults 25-54 and adults 18-49 ratings since Jan. 17, 2016.
The new CBS drama INSTINCT was once again the most-watched entertainment show on Sunday night (10.16m), beating its nearest "other network" competition ("American Idol") by +35% (7.51m). INSTINCT is projected to increase to more than 13 million viewers with live +7 day playback. Week over week, INSTINCT grew +12% in viewers (from 9.05m). The new drama grew by +19% in adults 25-54 (1.9 from 1.6) and +30% in adults 18-49 (1.3 from 1.0). Sunday night's NCIS: LOS ANGELES episode won its 9:30-10:30 PM hour in viewers (8.58m) and was the second most-watched entertainment program of the evening. It also grew +21% in adults 25-54 (1.7 from 1.4) and +22% in adults 18-49 (1.1 from 0.9). MADAM SECRETARY increased +7% in viewers (6.14m from 5.72m), +22% in adults 25-54 (1.1 from 0.9) and +17% in adults 18-49 (0.7 from 0.6).
For Sunday night, CBS finished first in viewers (14.39m), increasing +58% week to week (from 9.08m) and more than doubling its nearest competition (versus 6.05m). The Network also was first in key demos, up from last week by +79% in adults 25-54 (3.4 from 1.9) and +86% in adults 18-49 (2.6 from 1.4).
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #26 of 2017-2018 Season (ending: 3/25/18)
|
2017-2018 |
|
|
VIEWERS |
|
|
(000) |
|
|
CBS |
7,487 |
|
NBC |
5,260 |
|
ABC |
4,783 |
|
FOX |
2,682 |
|
A25-54 |
||
|
Rtg |
Sh |
|
|
CBS |
2.0 |
7 |
|
NBC |
1.4 |
5 |
|
ABC |
1.4 |
5 |
|
FOX |
0.9 |
3 |
|
A18-49 |
||
|
Rtg |
Sh |
|
|
CBS |
1.5 |
6 |
|
NBC |
1.0 |
4 |
|
ABC |
1.0 |
4 |
|
FOX |
0.7 |
3 |
SEASON-TO-DATE RATINGS REPORT (9/25/17-3/25/18)
|
2017-2018 |
|
|
VIEWERS |
|
|
(000) |
|
|
CBS |
9,045 |
|
NBC |
9,685 |
|
ABC |
5,926 |
|
FOX |
5,321 |
|
A25-54 |
||
|
Rtg |
Sh |
|
|
CBS |
2.3 |
7 |
|
NBC |
3.1 |
10 |
|
ABC |
1.9 |
6 |
|
FOX |
1.9 |
6 |
|
A18-49 |
||
|
Rtg |
Sh |
|
|
CBS |
1.6 |
6 |
|
NBC |
2.4 |
10 |
|
ABC |
1.5 |
6 |
|
FOX |
1.6 |
6 |
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