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New Adele Music Video to Debut on '2016 BILLBOARD MUSIC AWARDS on ABC

By: May. 16, 2016
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Billboard and dick clark productions announced today that the video for Adele's new single "Send My Love (To Your New Lover)," off her latest album "25," will make its worldwide debut during the'2016 BILLBOARD MUSIC AWARDS. The video for the song, which was co-written with and produced by Max Martin & Shellback, was shot in London and directed by Patrick Daughters (Feist, Muse, Yeah Yeah Yeahs). The "2016 Billboard Music Awards" will be hosted by Ludacris and Ciara, and will broadcast LIVE from T-Mobile Arena in Las Vegas on Sunday, May 22, at 8:00 p.m. EDT / 5:00 p.m. PDT on ABC.

Adele is currently in the midst of a sold out tour in Europe, which runs through June 15th. As previously announced, Adele will headline this years Glastonbury Festival in the UK, from June 22-26. Adele kicks off a sold-out tour of NORTH AMERICA on July 5th in Minneapolis, MN, which runs through November 15 in Mexico City, DF - all dates can be found on her website: adele.com/live

The "2016 Billboard Music Awards" sponsors and partners include Comcast, Kia Motors, Las Vegas, Music Choice, T-Mobile and WestwoodOne.

Tickets are now on sale for the "2016 Billboard Music Awards." To purchase tickets online, fans should go to www.axs.com or www.t-mobilearena.com.

For additional information on the "2016 Billboard Music Awards" visit us at www.billboardmusicawards.com or the Billboard HUB at www.billboard.com/bbma.

About "2016 Billboard Music Awards" The "2016 Billboard Music Awards" are set to return to ABC and will be broadcast live from T-Mobile Arena in Las Vegas on Sunday, May 22 at 8:00pm EDT / 5:00pm PDT. The show will showcase this year's hottest and biggest music stars. BILLBOARD MUSIC AWARDS finalists are based on key fan interactions with music, including album and digital songs sales, radio airplay, streaming, touring and social engagement. These measurements are tracked year-round by Billboard and its data partners, including Nielsen Music and Next Big Sound. The awards are based on the reporting period of March 23, 2015 through March 17, 2016. The "2016 Billboard Music Awards" is produced by dick clark productions. Allen Shapiro, Mike Mahan, Mark Bracco, Barry Adelman and Robert Deaton are Executive Producers.

About dick clark productions dick clark productions (dcp) is the world's largest producer and proprietor of televised live event entertainment programming, with the "Academy of Country Music Awards," "American Country Countdown Awards," "American Music Awards," "Billboard Music Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," "Golden Globe Awards," "Hollywood Film Awards" and the "Streamy Awards." Weekly television programming includes "So You Think You Can Dance," from 19 Entertainment, a division of CORE Media Group and dcp. dcp also owns one of the world's most unique and extensive entertainment archive libraries, with more than 55 years of award-winning shows, historic programs, specials, performances and legendary programming. For additional information, visit www.dickclark.com.

About Billboard Billboard is the world's most influential music brand, built on the most complete and well- respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry's most elite conference series and influencer events including the Power 100 and Women in Music - the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 7.5 million engaged actions in Q4 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard topped Shareablee's list of U.S. publishers by engagement on Twitter in Q4, ahead of brands including Bleacher Report, BuzzFeed and The New York Times. Billboard magazine has scored major news-generating covers recently including Nicki Minaj, Lana Del Rey, Selena Gomez and Justin Bieber.



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