Netflix Establishes Its First European Production Hub in Madrid

Netflix, the world's leading internet entertainment service, has announced the establishment of its first European production HUB in Madrid.

The production HUB will be located at Ciudad de la Tele (TV City), a new 22,000m2 campus in Tres Cantos, Madrid, being developed and managed by Grupo Secuoya, a leader in audiovisual production services. It will be a central facility for Netflix's growing slate of Spanish-language original content over the coming years including new and existing titles produced by Netflix, as well as series and films made by production partners for Netflix.

As part of the multi-year partnership, Grupo Secuoya will provide facility management and other services to Netflix, including being the exclusive production services partner for projects based at the Ciudad de la Tele campus. Netflix will take occupancy of three 1,200m2 sound stages from September, with the option to occupy additional space as construction completes.

The creation of the production HUB reflects Netflix's deepening investment in Spain, with over 13,000 cast, crew and extras working on 20 Netflix original productions across the country this year. Spanish titles coming soon to Netflix include season 3 of Las Chicas del Cable on September 7th and Élite, a young adult drama coming soon, with titles currently in production including Isabel Coixet's new original film Elisa & Marcela and The Alcásser Murders, a new original documentary series.

Netflix recently announced an overall deal with Álex Pina, the creator of the worldwide phenomenon La Casa de Papel (Money Heist), the most watched non-English language show on Netflix. Netflix is also investing significantly in licensed and co-produced titles created by Spanish broadcasters and producers. This includes a recent agreement for first-option access to drama series from Atresmedia, with Fariña and La Catedral del Maramong the upcoming titles launching on Netflix globally.

Erik Barmack, Vice President of International Originals at Netflix, said: "Spain has a rich heritage of innovative, immersive content creation and we are excited to strengthen our investment in the cultural heartland of Madrid. From San Sebastián to Santiago de Chile and Toronto to Tokyo, Spanish-language content is savoured by Netflix members across the world. The establishment of our first European production HUB will create new opportunities for Spain's incredible creative talent, as well as demonstrating our commitment to the production of original content throughout Europe."

Raúl Berdonés, Presidente, Grupo Secuoya, said: "We are delighted that Netflix has chosen Ciudad de la Tele as the location of its first European production hub. Netflix sets a world-class standard in its production process and the decision to create a production HUB in Madrid is proof of Spain's leadership in the audiovisual industry, as well as the depth of its talent pool. Grupo Secuoya is delighted to partner with Netflix to support the production of Spanish-language series for the world."

María Peña, CEO of ICEX, the Spanish Government Agency for Trade and Investment Promotion, said: "We very much welcome Netflix's decision to establish its first European production HUB in our country. We are sure this project will contribute strongly to positioning Spain as a competitive location for the global entertainment industry. In that respect, it will be entitled to our full support."

About Netflix

Netflix is the world's leading internet entertainment service with 130 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Netflix's European, Middle East and AFRICA headquarters is located in Amsterdam, the Netherlands. Netflix is investing in creating original content throughout the region, with projects completed or underway in countries including Denmark, France, Germany, Italy, Jordan, the Netherlands, Poland, Spain, Sweden, Turkey, the UK and more.

About Grupo Secuoya

Grupo Secuoya is an audiovisual leader in Spain, developing, creating and producing a wide variety of audiovisual content and providing innovative audiovisual technical solutions. More than 2,000 media professionals are ready to face any challenge and provide solutions to Grupo Secuoya customers. The Group has been able to diversify within its value chain, providing services to production companies, TV Channels and OTTs, enhancing synergies and occupying growing niches in the sector. Grupo Secuoya has a presence in Colombia, Peru, Mexico and Chile in the Latin American region, and has also a presence in Middle East.

Photo Credit: Netflix

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