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NIGHTLY NEWS WITH LESTER HOLT is No. in Key Demo for 60th Consecutive Week

By: Aug. 15, 2017
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NBC NIGHTLY NEWS WITH LESTER HOLT won the key demo for the week of August 7th, marking its 60th straight week at #1. The broadcast continues to dominate with viewers most valued by news advertisers, averaging 1.695 million A25-54 viewers. The broadcast led "ABC World News Tonight" by +77,000 viewers (+5 percent) and "CBS Evening News" by +433,000 viewers (+34 percent). Nightly News grew week-over-week by 3 percent in the key demo, posting its largest A25-54 audience in eight weeks.

For the week, Nightly News averaged 1.199 million A18-49 viewers, outperforming ABC by +90,000 viewers (+8 percent) and CBS by +354,000 viewers (+42 percent). Among A18-49 viewers, Nightly News has won 105 of the last 106 weeks.

7.588 million total viewers tuned into Nightly News on average for the week of August 7, leading CBS by +1.808 million (+31 percent).

Nightly News remains the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.

Weekly Highlights:

  • Nightly News averaged 1.695 million A25-54 viewers, outperforming ABC by +77,000 viewers (+5%) and CBS by +433,000 (+34%).
  • Nightly News has ranked #1 in A25-54 for 60 consecutive weeks.
  • Nightly News averaged 1.199 million A18-49 viewers, topping ABC by +90,000 (+8%) and CBS by +354,000 (+42%).
  • Among A18-49 viewers, Nightly News has won 105 of the last 106 weeks.
  • Nightly News averaged 7.588 million total viewers, leading CBS EVENING NEWS by +1.808 million (+31%).


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