NEW GIRL & More Drive FOX Ratings This Thanksgiving
By: Sarah Bellet Dec. 04, 2013
During a quiet week due to the Thanksgiving Day holiday, FOX's performance was driven by SLEEPY HOLLOW, ALMOST HUMAN, NEW GIRL, BROOKLYN NINE-NINE, DADS, THE MINDY PROJECT, The X Factor and GLEE. FOX ranked fourth for the week among Adults 18-49. FOX ranked #4 for the week among Adults 18-49.
Week two of Almost Human rose +37% among Adults 18-49 in the L+3 to a 2.6/7, while Sleepy Hollow rose +55% to a 3.4/9. On Tuesday, both New Girl (+12%) and The Mindy Project (+17%) were both up two-tenths week-to-week, as well as, New Girl tied as the No. 1 program for the night among Adults 18-34.
FOX had:
· 1 of the Top 20 programs among Adults 18-49: Sleepy Hollow (No. 17).
· 7 of the Top 20 programs among Adults 18-34: New Girl (No. 8), AMERICAN DAD (No. 11), Family Guy Encore (No. 13 tie), The Simpsons Encore (No. 13 tie), BOB'S BURGERS (No. 13 tie), Sleepy Hollow (No. 16) and The Mindy Project (No. 20).
· 5 of the Top 20 programs among Teens: Family Guy Encore (No. 8), The Simpsons Encore (No. 9), AMERICAN DAD (No. 13), THE X FACTOR-Wed. (No. 16) and BOB'S BURGERS (No. 18).
FOX Program Ratings of the Week
Program and Nightly Highlights
Monday: FOX ranked No. 3 among Adults 18-49 (2.1/5) in Monday prime, tying CBS. In its second Monday telecast, Almost Human delivered a 1.9/5 in Adults 18-49. Over its first two Mondays, Almost Human is flat to Bones' Monday average at the start of the season (2.1/6). At 9p, Sleepy Hollow posted a 2.2/6 in Adults 18-49.
Tuesday: FOX ranked No. 4 for the night on Tuesday in Adults 18-49 (1.5/4), up one-tenth from last Tuesday night (+7%, vs. 1.4/4) and flat to its prior season average on Tuesdays. FOX ranked No. 1 among Men 18-34 (1.3/5). At 8p, DADS posted a 1.2/4 in Adults 18-49. New Girl (+12%, 1.9/5 vs. 1.7/5) and The Mindy Project (+17%, 1.4/4 vs. 1.2/3) were both up two-tenths week to week. Brooklyn Nine-Nine (1.5/4) was flat to last Tuesday. New Girl ranked as the No. 1 program for the night among Adults 18-34 (tied with The Voice).
Wednesday: With a two-hour special airing the night before Thanksgiving, THE X-FACTOR WEDNESDAY delivered 1.2/4 in Adults 18-49. FOX ranked No. 3 Wednesday night among Adults 18-49 and THE X-FACTOR WEDNESDAY was the No. 1 program of the night amongst Teens (1.4/5).
Thursday: On Thanksgiving, up against a big AFC division rivalry on NBC, FOX placed No. 4 in Adults 18-49 broadcast prime Thursday night (0.9/3). THE X-FACTOR THURSDAY delivered a 1.0/3 in Adults 18-49, while Glee posted a 0.9/3 in the same demo.
Friday: FOX ranked No. 5 among the 7 broadcast networks in Adults 18-49 (0.6/2) with a repeat Bones at 8p (0.6/2) followed by originals of Raising Hope at 9p (0.6/2) and 9:30p (0.6/2).
Saturday: FOX posted a 0.8/3 on Saturday prime among Adults 18-49 with College Football (Notre Dame/Stanford, 0.7/2 from 7:06-10:25p). FOX placed No. 3 for the night among the 7 broadcast networks.
Sunday: FOX ranked No. 3 (tie) in prime among Adults 18-49 with Sunday night animation. Repeats of BOB'S BURGERS at 7p (0.5/1) and AMERICAN DAD at 7:30p (1.0/3) were followed by a repeat of The Simpsons at 8p (1.5/4). At 9p, a repeat Family Guy posted a 1.7/4. Leading out of repeats, originals of BOB'S BURGERS at 8:30p and AMERICAN DAD at 9:30p posted a 1.6/4 and a 1.7/4 in Adults 18-49, respectively.
NOVEMBER 25 - DECEMBER 1, 2013
TOTAL Primetime
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 1.2/4 FOX 1.1/4 FOX 3.7
ABC 1.4/4 ABC 1.0/3 ABC 7.0
CBS 2.3/7 CBS 1.6/6 CBS 9.6
NBC 2.9/9 NBC 2.3/8 NBC 9.5
CW 0.5/1 CW 0.4/2 CW 1.4
UNI 1.0/3 UNI 0.8/3 UNI 2.7
TEL 0.5/2 TEL 0.5/2 TEL 1.2
About FOX Broadcasting Company
FOX Broadcasting Company (FOX) is a unit of News Corporation. FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of Primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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