NBC's Wins Season's 14th Week in Key Demos

NBC has won the season's 14th week in 18-49, total viewers and all other key ratings categories with gains versus the same week last year of 15 percent in 18-49 and 16 percent in total viewers. NBC was led by "Sunday Night Football," which hit series records with this week's Cowboys-Redskins showdown.

NBC has now ranked #1 or tied for #1 in 18-49 for 12 of the season's first 14 weeks.

Season to date, NBC is up 24% in 18-49, having moved from a tie for #3 at this point last year to #1 this year, and up 19% in total viewers.

It's the first time in nine years (since 2003) that NBC has been #1 at this point in the season.

NBC's 3.1 season average is its highest rating at this point in the season in five years (since 2007).

NBC's lead of 0.3 of a rating point so far this season (3.1 vs. 2.8 for #2 CBS) matches the biggest for any network at this point in the season in 10 years (since NBC led by 0.7 of a point at this time during the 2002-03 season).

For the Week:

* "Sunday Night Football" was the #1 primetime show of the week on ABC, CBS, NBC and FOX in in every key ratings category.

* Friday's "Dateline NBC" encore tied for #7 for the week in 18-49.

* NBC was up versus the same week last year in every key ratings category.

Here are "live plus same day" weekly averages for Week 14...

Week 14 Adults 18-49 vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...2.0...2.3...Up 15%
CBS...1.7...1.3...Down 24%
ABC...1.3...1.1...Down 15%
Fox...1.0...1.4...Up 40%

Week 14 Total Viewers vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...6.348 million ...7.354 million...Up 16%
CBS...8.198 million...6.639 million...Down 19%
ABC...4.714 million ...3.970 million...Down 16%
Fox...2.999 million ...3.943 million...Up 31%

In 18-49 so far this season, NBC's schedule includes:

* The #1 primetime series on the broadcast networks, Sunday Night Football.

* 4 of primetime's top 7 programs on the broadcast nets (#1 "SNF," #4 Monday's "The Voice," #5 "Revolution" and tied for #6 Tuesday's "The Voice").

* The #1 unscripted series, The Voice.

* The #1 drama on the broadcast nets, #1 new series and #5 series overall, Revolution.

* The #1 new comedy, Go On.

* The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top seven new shows of the fall in 18-49:
1. Revolution, 5.0
2T. Go On, 3.2
2T. Elementary, 3.2
4. Nashville, 2.9
5. New Normal, 2.6
6T. Chicago Fire, 2.4
6T. 666 Park Ave., 2.4

In addition to being up for the season by 24 percent in 18-49 (3.1 vs. 2.5), NBC is up 19 percent in total viewers (8.8 million vs. 7.4 million) and up by double-digit percentages in all other key categories. NBC is the only network among ABC, CBS, NBC and FOX that's up versus year-ago averages in 18-49, total viewers or any other key measure.

Here are "most current" season averages thru 14 weeks...

Season to Date Adults 18-49 vs. Last Year Net...Season to Date 2011... Season to Date 2012...Diff NBC...2.5...3.1...Up 24% CBS...3.2...2.8...Down 13% ABC...2.5...2.4...Down 4% Fox...3.1...2.4...Down 23%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...7.371 million ...8.768 million...Up 19%
CBS...12.110 million...11.384 million...Down 6%
ABC...8.703 million ...8.257 million...Down 5%
Fox...8.563 million ...6.598 million...Down 23%

Median Age

NBC is the only network among ABC, CBS, NBC, FOX and CW whose audience has gotten younger this season versus last:

Network...'11-12...'12-13
NBC...49.0...48.4
CBS...54.9...56.4
ABC...52.4...53.2
Fox...45.6...45.7
CW...37.4...41.2

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