NBC's Wins Ourtright in Total Viewers & All Demos; Tops GMA

NBC News' TODAY was the number-one morning show last Monday, topping ABC's "Good Morning America" in total viewers and all demos. TODAY also won the week in the key A25-54 demo, beating GMA by +235,000 viewers, its best lead in three months. TODAY has now won 64 straight weeks in the key demo (80 of 81 weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 35% closer (-168,000 versus -257,000) versus last season.

Additionally, TODAY won the February sweep in the key demo, and last year, TODAY won eight weeks in total viewers including the week of the presidential election, the month of December, and the third quarter.

*Please note: TODAY is based on a 4-day average for the week of March 13 due to Tuesday's winter storm.

TODAY HIGHLIGHTS:

Week of March 13

Net	HHRtg	HHShr	P2+Imps	P18-49Rtg	P18-49Imps	P25-54Rtg	P25-54Imps
TODAY	2.94	12	4106	0.98	1256	1.36	1629
CBS THIS MORNING	2.59	11	3614	0.60	767	0.90	1084
GOOD MORNING AMERICA	3.19	13	4353	0.80	1021	1.16	1394

TODAY averaged 1.629 million A25-54 viewers, outperforming GMA by +235,000 (+17%) and CBS by +545,000 (+50%)

• TODAY has ranked #1 among A25-54 viewers for 64 consecutive weeks (best streak in over four years) and 80 of the last 81 weeks
• This was TODAY's biggest A25-54 lead over GMA in three months (since the week of 12/12/2016)
• TODAY widened its A25-54 advantage over GMA by 52% week-to-week (+235,000 vs. +155,000 prior week) and by 19% compared to the same week last season (+235,000 vs. +197,000 prior year)
• TODAY delivered a 1.36 A25-54 rating, +0.20 points ahead of GMA and +0.46 points more than CBS

TODAY averaged 1.256 million A18-49 viewers, +235,000 (+23%) more than GMA and +489,000 (+64%) higher than CBS

• TODAY hit a five-week high in A18-49 viewers and saw its biggest advantage over GMA since the week of 12/12/2016
• TODAY was the only morning news broadcast to post an A18-49 increase week-to-week (up +28,000)
• TODAY's 0.98 A18-49 rating led GMA by +0.18 points and CBS by +0.38 points

TODAY averaged 4.106 million total viewers, leading CBS THIS MORNING by +492,000 (+15%)

• This was TODAY's biggest total viewer win over CBS in six weeks. TODAY improved its advantage over CBS by 23% week-to-week (+691,000 vs. +564,000 prior week)
• TODAY's total viewer delivery increased by +72,000 (+2%) week-to-week

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