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NBC's WORLD OF DANCE Hits Highest Rating Since Show's Series Premiere in May

By: Aug. 09, 2017
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NBC wins Tuesday night, beating the ABC-CBS-Fox competition combined in 18-49, total viewers and every other key measure. The Season 1 finale of WORLD OF DANCE (2.0/8 in 18-49, 8.3 million viewers overall from 10:01-11 p.m. ET) scores the show's highest rating since its series premiere on May 30 (2.4). Delivers the show's most-watched episode since June 6 (8.4 million). Grows +18% week to week in both 18-49 (2.0 vs. 1.7) and total viewers (8.281 million vs. 7.004 million). Dominates the time period in every key category, beating the ABC-CBS competition combined in all key measures. Is the #2 show of the night on the Big 4 in adults 18-49, total viewers and every other key measure, behind only "Talent." Jumps +43% versus NBC's average in the timeslot last summer in 18-49 (2.0 vs. 1.4, L+SD, non-sports) and +2.1 million persons or +34% in total viewers (8.281 million vs. 6.170 million).

The broadcast will increase substantially via time-shifting and VOD: Last week, "World" grew +31% in 18-49 (1.73 to 2.27) and +1.9 million viewers overall (7.0 million to 8.9 million) going from L+SD to L+3. The +31% increase is the night's biggest L+3 lift on the Big 4 in 18-49 percentage). In L+7 this season, "World of Dance" has increased by +40% in 18-49 rating going from L+SD to L+7 (from a 1.87 to a 2.62) and +2.4 million viewers overall (7.9 million to 10.3 million).

"America's Got Talent" (2.7/11 in 18-49, 13.1 million viewers overall from 8-10:01 p.m. ET): Maintains 100% of last week's 2.7 in these prelim fast-affiliate ratings and 96% of the week-ago 2.8 in official nationals. In total viewers, retains 99.8% of last week's 13.122 million persons in these fast affils and 98% of the prior Tuesday's 13.327 million in official nationals. Is the #1 show of the night on the Big 4 networks in 18-49, total viewers and all other key categories. Dominates the time period in every key measure. Grows +21% from its first half-hour to its fourth in adults 18-49 (2.4 to 2.9) and +2.0 million persons or +17% in total viewers (11.9 million to 13.9 million). Will add significant viewership via time-shifting: Last week's "Talent" increased by +24% in 18-49 (2.76 to 3.43) and +2.4 million viewers overall (13.3 million to 15.7 million) going from L+SD to L+3 Nielsens. The increases of +0.67 of a rating point and +2.406 million viewers overall were the biggest L+3 lifts of the night. In L+7, "Talent" is growing by +37% this season in 18-49 rating (from a 2.57 to a 3.52) and +3.4 million viewers overall (12.5 million to 15.9 million) going from L+SD to L+7.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.2/3.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/4 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Photo by: Justin Lubin/NBC



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