News on your favorite shows, specials & more!

NBC's WILL & GRACE Ties as Thursday's No. 1 Entertainment Show in 18-49

By: Oct. 06, 2017
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC's WILL & GRACE (2.0/7 in 18-49, 7.0 million viewers overall from 9-9:30 p.m. ET) tied as the #1 entertainment show of the night in 18-49 with "Grey's Anatomy." Soars +82% above NBC's timeslot average last season in 18-49 (2.0 vs. 1.1, L+SD excluding sports) on a night of high-rated NFL and MLB playoff competition, plus the "Scandal" season premiere. Outrates "Scandal" by +43% in the half-hour in 18-49 (2.0 vs. 1.4). Equals NBC's second-best rating in the timeslot with regular non-sports programming in more than two and a half years, since Feb. 5, 2015 (2.4), trailing over that span only last week's return episode of "Will & Grace" after 11 years. Builds on its lead-in by +67% in 18-49 and +69% in total viewers. In the timeslot, is the #1 entertainment program on the Big 4 networks in adults, men and women 18-49; adults, men and women 25-54 and total viewers.

The show will grow dramatically via time-shifting and VOD: Last week's "Will & Grace" debut increased by +53% in 18-49 (3.00 to 4.60) and +4.6 million viewers overall (10.2 million to 14.8 million) going from L+SD to L+3 Nielsens. The increases of +1.60 rating points and +4.596 million viewers are NBC's biggest L+3 lifts for a primetime comedy in measurement history. Upscale: "Will & Grace" is delivering a strong upscale audience, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes, making it the season's most upscale comedy so far on the Big 4 networks.

"Superstore" (1.2/4 in 18-49, 4.5 million viewers overall from 8-8:30 p.m. ET): Retains 100% of last week's prelim fast-affiliate 1.2 for the show's season-premiere and 92% of last week's official-national 1.3. Equals the show's second-highest regular-slot rating since October 2016 (Oct. 27, 2016, 1.3), trailing over that span only last week's third-season premiere. Jumps +33% versus where the show concluded last season over its final four episodes in 18-49 (1.2 vs. 0.9 from April 6 through May 4) and +1.5 million persons or +50% in total viewers (4.454 million vs. 2.976 million). Will add significant viewership via time-shifting and VOD -- last season, "Superstore" grew by +52% in 18-49 rating going from L+SD to L+7 (from a 1.13 to a 1.72) and +1.3 million viewers overall (3.9 million to 5.2 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes.

"The Good Place" (1.2/5 in 18-49, 4.2 million viewers overall from 8:30-9 p.m. ET): Equals the show's second-highest regular-slot rating in the past year (since Oct. 6, 2016, 1.4), trailing over that span only last week's second-season premiere. Maintains 100% of its 18-49 lead-in. Is up +9% versus where the show concluded last season's over its final three episodes in 18-49 (1.2 vs. 1.1 from Jan. 5-19) and +11% in total viewers (4.155 million vs. 3.759 million). Will grow substantially with time-shifting and VOD -- last season, "The Good Place" increased by +63% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.18 to a 1.92) and +1.9 million viewers overall (4.1 million to 6.0 million). Upscale: "The Good Place" is generating a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Great News" (1.0/3 in 18-49, 3.8 million viewers overall from 9:30-10 p.m. ET): Equals the show's second-highest rating since its series premiere (1.2 on April 25), trailing over that span only last week's second-season premiere. Jumps +43% versus what the show was averaging at the close of last season in 18-49 (1.0 vs. 0.7 for its last four episodes of Season 1 on May 16 and 23) and +27% in total viewers (3.799 million vs. 3.001 million). Will add viewership via time-shifting and VOD - last week's "Great News" season premiere increased by +14% in 18-49 (1.33 to 1.52) and +668,000 viewers overall (5.2 million to 5.8 million) going from L+SD to L+3 ratings,. Upscale: "Great News" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Chicago Fire" (1.2/4 in 18-49, 6.0 million viewers overall from 10-11 p.m. ET): Is the hour's top entertainment program in 18-49 and total viewers, as well as adults, men and women 25-54, ahead of "How to Get Away With Murder." Tops "Murder" by a +33% margin in adults 18-49 (1.2 vs. 0.9) Equals NBC's second-best rating in the slot with non-sports programming in the past year, since Sept. 22, 2016 (1.3), trailing over that span only last week's "Fire" season premiere. 0.9, L+SD) and +1.2 million persons or +25% in total viewers (6.046 million vs. 4.824 million). Will increase substantially via time-shifting and VOD - last season, "Fire" increased by +64% in 18-49 rating (from a 1.51 to a 2.48) and +3.7 million viewers overall (7.0 million to 10.7 million) going from L+SD to L+7

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household averages were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 ratings were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," delayed by an NFL overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," delayed by an NFL overrun.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Comments

To post a comment, you must register and login.






Videos