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NBC's WILL & GRACE Ties as Thursday's No. 1 Entertainment Show in 18-49

By: Oct. 06, 2017
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NBC's WILL & GRACE (2.0/7 in 18-49, 7.0 million viewers overall from 9-9:30 p.m. ET) tied as the #1 entertainment show of the night in 18-49 with "Grey's Anatomy." Soars +82% above NBC's timeslot average last season in 18-49 (2.0 vs. 1.1, L+SD excluding sports) on a night of high-rated NFL and MLB playoff competition, plus the "Scandal" season premiere. Outrates "Scandal" by +43% in the half-hour in 18-49 (2.0 vs. 1.4). Equals NBC's second-best rating in the timeslot with regular non-sports programming in more than two and a half years, since Feb. 5, 2015 (2.4), trailing over that span only last week's return episode of "Will & Grace" after 11 years. Builds on its lead-in by +67% in 18-49 and +69% in total viewers. In the timeslot, is the #1 entertainment program on the Big 4 networks in adults, men and women 18-49; adults, men and women 25-54 and total viewers.

The show will grow dramatically via time-shifting and VOD: Last week's "Will & Grace" debut increased by +53% in 18-49 (3.00 to 4.60) and +4.6 million viewers overall (10.2 million to 14.8 million) going from L+SD to L+3 Nielsens. The increases of +1.60 rating points and +4.596 million viewers are NBC's biggest L+3 lifts for a primetime comedy in measurement history. Upscale: "Will & Grace" is delivering a strong upscale audience, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes, making it the season's most upscale comedy so far on the Big 4 networks.

"Superstore" (1.2/4 in 18-49, 4.5 million viewers overall from 8-8:30 p.m. ET): Retains 100% of last week's prelim fast-affiliate 1.2 for the show's season-premiere and 92% of last week's official-national 1.3. Equals the show's second-highest regular-slot rating since October 2016 (Oct. 27, 2016, 1.3), trailing over that span only last week's third-season premiere. Jumps +33% versus where the show concluded last season over its final four episodes in 18-49 (1.2 vs. 0.9 from April 6 through May 4) and +1.5 million persons or +50% in total viewers (4.454 million vs. 2.976 million). Will add significant viewership via time-shifting and VOD -- last season, "Superstore" grew by +52% in 18-49 rating going from L+SD to L+7 (from a 1.13 to a 1.72) and +1.3 million viewers overall (3.9 million to 5.2 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes.

"The Good Place" (1.2/5 in 18-49, 4.2 million viewers overall from 8:30-9 p.m. ET): Equals the show's second-highest regular-slot rating in the past year (since Oct. 6, 2016, 1.4), trailing over that span only last week's second-season premiere. Maintains 100% of its 18-49 lead-in. Is up +9% versus where the show concluded last season's over its final three episodes in 18-49 (1.2 vs. 1.1 from Jan. 5-19) and +11% in total viewers (4.155 million vs. 3.759 million). Will grow substantially with time-shifting and VOD -- last season, "The Good Place" increased by +63% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.18 to a 1.92) and +1.9 million viewers overall (4.1 million to 6.0 million). Upscale: "The Good Place" is generating a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Great News" (1.0/3 in 18-49, 3.8 million viewers overall from 9:30-10 p.m. ET): Equals the show's second-highest rating since its series premiere (1.2 on April 25), trailing over that span only last week's second-season premiere. Jumps +43% versus what the show was averaging at the close of last season in 18-49 (1.0 vs. 0.7 for its last four episodes of Season 1 on May 16 and 23) and +27% in total viewers (3.799 million vs. 3.001 million). Will add viewership via time-shifting and VOD - last week's "Great News" season premiere increased by +14% in 18-49 (1.33 to 1.52) and +668,000 viewers overall (5.2 million to 5.8 million) going from L+SD to L+3 ratings,. Upscale: "Great News" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Chicago Fire" (1.2/4 in 18-49, 6.0 million viewers overall from 10-11 p.m. ET): Is the hour's top entertainment program in 18-49 and total viewers, as well as adults, men and women 25-54, ahead of "How to Get Away With Murder." Tops "Murder" by a +33% margin in adults 18-49 (1.2 vs. 0.9) Equals NBC's second-best rating in the slot with non-sports programming in the past year, since Sept. 22, 2016 (1.3), trailing over that span only last week's "Fire" season premiere. 0.9, L+SD) and +1.2 million persons or +25% in total viewers (6.046 million vs. 4.824 million). Will increase substantially via time-shifting and VOD - last season, "Fire" increased by +64% in 18-49 rating (from a 1.51 to a 2.48) and +3.7 million viewers overall (7.0 million to 10.7 million) going from L+SD to L+7

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household averages were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 ratings were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," delayed by an NFL overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," delayed by an NFL overrun.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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