NBC's WHO DO YOU THINK YOU ARE? Season 3 to Premiere on 2/3

NBc's acclaimed alternative series WHO DO YOU THINK YOU ARE? will have its Season 3 Premiere on Friday, February 3rd at 8/7c.  The show follows some of today's most beloved and iconic celebrities as they embark on personal journeys of self-discovery to trace their family trees. From the trenches of the Civil War to the shores of the Caribbean, and from the valleys of Virginia to the island nations of Australia and Ireland, each episode will reveal surprising, inspiring and sometimes tragic stories that are often linked to events in American and international history.

The celebrities featured in the second season were Gwyneth Paltrow, Tim McGraw, Rosie O’Donnell, Steve Buscemi, Kim Cattrall, Lionel Richie, Vanessa Williams and Ashley Judd.

Each week, a different celebrity is taken on a quest into his or her family history. The search is one of surprising and deeply emotional encounters, resulting in one of the most compelling reality formats of recent years. During each episode, viewers will be taken on a personal and often mysterious quest following some of America's best-known celebrities into their ancestral pasts, as they uncover stories of heroism and tragedy, love and betrayal, secrets and intrigue, that lie at the heart of their family history.

At the same time, "Who Do You Think You Are?" celebrates the twists and turns of a great nation and the people who made their way here in search of freedom and opportunity. As each celebrity discovers his or her unknown relatives - most of whom overcame hard times - the show will take viewers back through world history to expose how the lives of everyone's collective ancestors have shaped our world today.

From Executive Producers Lisa Kudrow ("Friends," "The Comeback") and Dan Bucatinsky ("Lipstick Jungle," "The Comeback"), in conjunction with their production company, Is or Isn't Entertainment, and Shed Media U.S., the series is an adaptation of the award-winning hit British television documentary series from Wall to Wall Productions, created and executive produced by Alex Graham. Jennifer O'Connell and Al Edgington also serve as executive producers.