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NBC's TONIGHT SHOW Wins Every Key Demo for Late-Night Ratings Week of 3/20

By: Mar. 28, 2017
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NBC's TONIGHT SHOW STARRING JIMMY FALLON has won the late-night ratings week of March 20-24 in every key ratings demographic - adults, men and women 18-34, 18-49 and 25-54 -- according to "live plus same day" results from Nielsen Media Research. For the week, "Tonight" delivered its strongest total-viewer finish relative to CBS' "The Late Show with Stephen Colbert" since the week of Jan. 30, with "Tonight's" average of 2.736 million viewers finishing within 32,000 of "Late Show's" 2.768 million. Note that CBS' Thursday and Friday telecasts are excluded from the weekly averages due to NCAA BASKETBALL overruns. It was Fallon's closest finish to "Late Show" in total viewers since a 12,000-person gap the week of Jan. 30-Feb. 3 (2.759 for "Tonight," 2.771 for "Late Show").

In adults 18-49, "Tonight" generated a +31% margin over "Late Show" for the week, with a 0.64 rating versus a 0.49. Fallon also topped ABC's "Jimmy Kimmel Live" for the week by +42% (0.64 vs. 0.45).

At 12:35 a.m. ET, "Late Night With Seth Meyers" outrated CBS' "The Late Late Show with James Corden" in every key ratings measure, (including a tie in men 18-34) and also prevailed in all key categories versus ABC's "Nightline" in their head to head 12:30-to-1 a.m. ET half-hour.

Meyers outrated "Corden" for the week by a +29% margin in 18-49 (0.36 vs. 0.28) and won the half-hour versus "Nightline" by +40% (0.42 vs. 0.30 from 12:30 to 1 a.m.).

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