News on your favorite shows, specials & more!

NBC's TONIGHT SHOW STARRING JIMMY FALLON Takes the Week in Every Key Demo

By: Feb. 28, 2017
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

TONIGHT SHOW STARRING JIMMY FALLON has won the late-night ratings week of Feb. 20-24 in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - according to "live plus same day" figures from Nielsen Media Research. "Tonight" increased its adult 18-49 lead week to week, delivering a +28% margin over CBS' "The Late Show with Stephen Colbert" (with a 0.68 rating vs. a 0.53) for the week of Feb. 20-24, up from a +24% advantage for the prior week (0.67 vs. 0.54).

"Tonight" generated a four-week high in total viewers, averaging 2.885 million, best since the week of Jan. 23-27 (3.017 million). Fallon grew +1% week to week in 18-49 (with a 0.68 rating vs. a 0.67) and +7% in total viewers (2.885 million vs. 2.708 million). Note that Monday telecasts for most last-night shows were excluded last week due to the Presidents Day holiday.

At 12:35 a.m. ET, "Late Night With Seth Meyers" led his CBS and ABC competition in every key measure. "Late Night" increased its margin of victory over "Late Late Show" to +28% (with a 0.37 rating vs. 0.29), up from the previous week's +20% (0.36 vs. 0.30).

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Feb. 20-24. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

Image courtesy of NBC

Comments

To post a comment, you must register and login.





Videos