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NBC's TONIGHT SHOW Opens Season with +15% Gain Over Year-Ago Premiere

By: Oct. 02, 2014
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"The Tonight Show Starring Jimmy Fallon" has opened the 2014-15 television season with a +15% gain over "Tonight's" year-ago premiere week in adults 18-49, for the show's highest opening-week rating in six years.

Fallon's 1.09 rating for the week of Sept. 22-26 dominated the time-slot competition, delivering a +58% margin over ABC's "Jimmy Kimmel Live" (0.69) and a +91% margin over CBS's "Late Show with David Letterman" (0.57). In total viewers, Fallon's average 3.872 million persons gave him advantages of +34% over "Kimmel" (2.893 million) and +41% over "Late Show" (2.738 million).

Versus last year's premiere week, "The Tonight Show" grew by +15% in 18-49 rating (to a 1.09 from a 0.95) and up +5% in total viewers (3.872 million vs. 3.678 million). These are "Tonight's" top week-one results since 2008 (1.33 in 18-49, 4.732 million viewers overall).

"Late Night with Seth Meyers" opened its 2014-15 season with convincing wins at 12:35 a.m. ET, outdelivering CBS's "Late Late Show with Craig Ferguson" in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos. Meyers also prevailed versus ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Note that CBS's Thursday shows were delayed last week by a high-rated NFL overrun. Friday's "Late Night" and "Last Call" were encores.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."


WEEK 1

11:35 p.m.-12:35 a.m.
Tonight...1.09/5...3.872 million
Dave *...0.57/3...2.738 million
Kimmel...0.69/3...2.893 million

12:35-1:05 a.m.
Nightline...0.43/3...1.780 million

12:35-1:35 a.m.
Seth Meyers *...0.49/3...1.498 million
Ferguson *...0.41/3...1.509 million

1:35 a.m.-2:05 a.m.
Carson Daly * ...0.31/3...0.824 million

* CBS Thursday shows were delayed by an NFL overrun. Friday's "Late Night" and "Last Call" were encores.



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