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NBC's TONIGHT SHOW, LATE NIGHT Outperform Time Slot

By: Jul. 15, 2013
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NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" dominated their broadcast time-period competition for the holiday week of July 1-5.

Leno bested "Late Show With David Letterman" and "Jimmy Kimmel Live" while Fallon outperformed "Late Late Show With Craig Ferguson" and "Nightline" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Note: It was an atypical holiday week that featured mostly encore programming, with all Thursday and Friday results excluded due to the July 4 holiday.

Versus the holiday week a year ago, Leno is up 2% in viewers 18-49 (1.079 million from 1.053 million) and up 24% in viewers 18-34 (399,000 vs. 321,000), while Fallon is up 7% in viewers 18-49 (609,000 vs. 567,000) and up 33% in viewers 18-34 (272,000 vs. 204,000).

At 1:35 a.m. ET, "Last Call with Carson Daly" jumped versus the year-ago week by 16% in viewers 18-49 (367,000 vs. 317,000) and 59% in viewers 18-34 (170,000 vs. 107,000).

Leno has now delivered bigger 18-49 audiences than "Late Show with David Letterman" for the last 33 weeks in a row and topped "Kimmel" for 23 of their 26 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 37 weeks in a row and "Jimmy Kimmel Live" for 26 of 26 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 38 of the last 39 weeks and prevailed in total viewers for 35 of the last 37 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 26 weeks in a row in viewers 18-49 and 21 of the last 23 weeks in total viewers.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 1-5. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share *
CBS "Late Show," 0.6/2 *
ABC "Kimmel," 0.6/2 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.3/2 *

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3 *
CBS "Late Late Show," 0.3/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.2 million viewers *
CBS "Late Show," 2.4 million viewers *

ABC "Kimmel," 2.3 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.4 million viewers *

12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers *
CBS "Late Late Show," 1.2 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers *

* All telecasts were encores except for "Nightline" and Monday through Wednesday editions of "Kimmel." Thursday and Friday results are excluded due to the July 4 holiday

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3**

12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.0 million viewers
ABC "Kimmel," 2.6 million viewers**

12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JULY 1-5

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.3 (encore programming)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.2 (encore programming)

TBS, 11 p.m.-midnight, "Conan," 0.4 (encore programming)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 0.6 million viewers (encore programming)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5 million viewers (encore programming)

TBS, 11 p.m.-midnight, "Conan," 0.7 million viewers (encore programming)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.2 million viewers



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