NBC's TODAY is No. 1 for 20 Months Straight; Topping GMA

NBC News' TODAY was the number-one morning show for the month of February topping ABC's "Good Morning America" in the key demo A25-54. TODAY has now won 20 straight months in the key demo. TODAY also won the week of February 20 in the key demo, marking 61 straight weeks in first place (77 of 78 weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 46% closer (-142,000 versus -265,000) versus last season.

Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election, the month of December, and the third quarter.

TODAY reached more consumers than GMA on Yahoo with over 35.4 million unique visitors turning to TODAY.com in January for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 37 consecutive months (46 out of the last 47), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.4x GMA on Yahoo's mobile visitor number in January 2016.

*Please note: All three morning news programs are based on a 4-day average for the week of Feb. 20 (Tue-Fri) due to the President's Day holiday.

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