TODAY was the number-one morning show outright last Wednesday and Friday, placing first in total viewers and all demos. TODAY has now finished first across-the-board on multiple days for the third week this season. For the week, TODAY posted its highest total viewership in more than two months (since week of 9/4/2017). TODAY was also the number-one morning show in the key demo A25-54, marking 98 straight weeks in the top spot (114 of the last 115 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA by 17%, and is posting its best season-to-date total viewer margin vs. "Good Morning America" since 2011.
TODAY HIGHLIGHTS:
Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
TODAY | 3.09 | 12 | 4,349 | 0.89 | 1,150 | 1.24 | 1,494 |
CBS THIS MORNING | 2.75 | 10 | 3,814 | 0.56 | 724 | 0.83 | 1,006 |
GOOD MORNING AMERICA | 3.25 | 12 | 4,511 | 0.74 | 959 | 1.16 | 1,394 |
TODAY averaged 1.494 million A25-54 viewers, leading GMA by +100,000 (+7%) and CBS THIS MORNING by +488,000 (+49%)
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