NBC's TODAY is No. 1 Outright Season-to-Date

TODAY is the number-one morning show outright for the season, beating the competition in total viewers, A25-54 and A18-49. The win marks TODAY's best season-to-date total viewer margin over GOOD MORNING AMERICA since 2011-12. TODAY has now won the key demo for 108 straight weeks, (124 of the last 125 weeks), its best demo streak in more than five years.

**Please note: Last week's ratings were significantly impacted by major-market pre-emptions due to weather. Additionally, all three broadcasts were not rated Monday for the Martin LUTHER King Jr. holiday, further impacting the week's ratings.

Additionally, Megyn Kelly TODAY at 9 a.m. posted its best key demo delivery of the season and grew 6% in total viewers from the prior week. TODAY with Kathie Lee and Hoda grew double digits across the board in total viewers, A25-54 and A18-49 versus the previous week.

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	3.17	12	4,463	0.95	1,231	1.37	1,649
CBS THIS MORNING	2.78	11	3,861	0.63	818	0.89	1,077
GOOD MORNING AMERICA	3.26	13	4,511	0.82	1,058	1.22	1,477

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