NBC's TODAY is No. 1 Morning Show for 7th Straight Week
By: Caryn Robbins Jan. 17, 2018
TODAY was the number-one morning show outright last week beating the competition in total viewers, A25-54 and A18-49. This marks TODAY's seventh straight weekly across-the-board win, its longest streak since 2/20/2012 - 4/8/2012 . TODAY also hit four-week highs in both A25-54 viewership and advantages over GMA. TODAY has now won the key demo for 107 straight weeks, (123 of the last 124 weeks), its best demo streak in more than five years.
TODAY finished #1 across-the-board for the seventh consecutive week (longest streak since 2/20/2012 - 4/8/2012).
TODAY is currently #1 in P2+, A25-54, & A18-49 for the 2017-18 season-to-date
TODAY averaged 1.611 million A25-54 viewers, leading GMA by +238,000 (+17%) and CBS THIS MORNING by +640,000 (+66%)
TODAY has ranked #1 among A25-54 viewers for 107 consecutive weeks (best streak in over five years) and 123 of the last 124 weeks
TODAY hit four-week highs in both A25-54 viewership and advantages over the competition (since week of 12/11/2017)
TODAY's A25-54 viewership increased by +35,000 week-over-week, the highest among the morning shows
TODAY also improved its A25-54 lead over GMA vs. prior week (4% higher) and vs. the same week last season (12% higher)
TODAY delivered a 1.34 A25-54 rating, +0.20 points ahead of GMA and +0.54 points more than CBS
TODAY averaged 1.192 million A18-49 viewers, +213,000 (+22%) more than GMA and +441,000 (+59%) higher than CBS
TODAY had its best A18-49 viewership and advantage over ABC in four weeks
Versus prior week, TODAY increased by +21,000 A18-49 viewers
TODAY's A18-49 advantage over GMA was 16% higher compared to the same week last season
TODAY's 0.93 A18-49 rating led GMA by +0.17 points and CBS by +0.35 points
TODAY averaged 4.361 million total viewers, leading GMA by +96,000 (+2%) and CBS THIS MORNING by +688,000 (+19%)
TODAY ranked #1 among total viewers for the seventh consecutive week (longest streak since 2/20/2012 - 4/8/2012).
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
Leads GMA by +174,000 and CBS by +592,000
TODAY ranks #1 among A18-49 viewers
Leads GMA by +208,000 and CBS by +467,000
TODAY ranks #1 among total viewers
Leads GMA by +18,000; best STD P2+ margin vs. GMA since 2011-12
Leads CBS by +733,000
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