On Friday, August 5, the day of the Rio Olympics Opening Ceremony, NBC News' TODAY was the number-one morning show across the board winning total viewers and all demos, and marking its biggest Friday A25-54 win in nearly two years. For the week, TODAY was again the top-rated show in the A25-54 demo, while continuing to shrink the total viewer gap with ABC's Good Morning America. TODAY has won the key A25-54 demo for eleven consecutive months, 48 out of the last 49 weeks.
For the week of August 1, TODAY topped GMA by a giant 237k in A25-54 and by 213k in A18-49. Versus the week prior, TODAY made gains in total viewers (+123k), A25-54 (+58k), and A18-49 (+53k). Compared to the same week before the Sochi Olympics, TODAY widened the gap with GMA by 218k in A25-54. TODAY also posted gains in in the key demo (+5%) while GMA was down double digits (-16%) versus the same week last year. Additionally, TODAY narrowed the total viewer gap with GMA by 41% (-255k last week vs. -435k a year ago).
*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample -- so year-to-year and other comparisons are versus pre-NPX data.
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