NBC's TODAY is #1 Morning News Show for July Sweep

NBC's TODAY was the number-one morning news show for the July 2015 sweep, topping GOOD MORNING AMERICA in the key demo A25-54. This marks TODAY's first July sweep win in three years, since 2012. TODAY also cut the total viewer gap with GMA by a massive 298k (43%) versus July 2014. TODAY continues as the number-one morning show in A18-49.

TODAY HIGHLIGHTS:

July Sweep 2015

TODAY finished #1 in the July sweep among A25-54 viewers, its first sweep victory since February 2014 and first July sweep win in three years

TODAY also placed first among A18-49 viewers, making it the first July win in both demos since 2012
TODAY narrowed the total viewer gap with GMA by 298k (43%) versus July 2014 levels. The gap was just 392k in July 2015 versus 690k in July 2014.

TODAY averaged 1.533 million A25-54 viewers, +1,000 viewer ahead of GMA and +633,000 viewers (+70%) more than CBS This Morning

This represents TODAY's first A25-54 win during a sweep since February 2014 and its first July sweep demo win since 2012

TODAY's winning margin was a 100% turnaround compared to last July's -223,000 demo loss to GMA

TODAY averaged 1.122 million A18-49 viewers, leading GMA by +7% (+72,000) and CBS by +76% (+483,000)

TODAY has now won 23 of the last 24 July sweeps in A18-49 viewers
Among total viewers, TODAY averaged 4.076 million and led CBS by +29% (+920,000)

The total viewer gap between TODAY and GMA was 43% closer than in July 2014
Streaks: TODAY has also won

26 consecutive July sweeps in M18-49
19 of the last 21 July sweeps in W18-49

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