NBC's TODAY Wins the Week in Total Viewers and Key Demo

TODAY was the number-one morning show outright last week topping the competition in total viewers, A25-54 and A18-49. TODAY has been the number-one morning show across the board for six straight weeks, its longest streak since 2/27/2012 - 4/8/2012. TODAY has now won the key demo A25-54 for 106 straight weeks (122 of the last 123 weeks), its best streak in more than five years.

Additionally, MEGYN KELLY TODAY averaged its best-ever weekly ratings in both total viewers and A25-54. The show averaged 2.9 million viewers (up 2% vs. prior week), which is the hour's highest total viewer delivery since March 2017, and 863,000 in A25-54 (up 2%).

TODAY with Kathie Lee and Hoda at 10 a.m. posted its best total viewer delivery in more than a year (since 12/26/2016) and its best key demo delivery since March 2017. The 10 a.m. hour was also up 3% in total viewers versus the prior year.

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