NBC's TODAY Wins Week and July Sweep in Key Demos

NBC News' TODAY was the top-rated morning show in the key A25-54 demo during the July sweep and week of the Democratic National Convention, while continuing to shrink the total viewer gap with ABC's "Good Morning America." TODAY has been top-rated in the key A25-54 demo for eleven consecutive months and had the largest July demo win over GMA since 2011.

For the July sweep, TODAY led GMA by 174,000 in A25-54 and by 162,000 in A18-49. This is TODAY's 5thconsecutive sweep win among A25-54.

For the week of July 25, TODAY topped GMA by 165,000 in A25-54 and by 141,000 in A18-49. Season to date, TODAY narrowed the total viewer gap with GMA by 60% (-220,000 last week vs. -552,000 a year ago).

*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample - so year-to-year and other comparisons are versus pre-NPX data.

JULY 2016 SWEEP

SHOW NAME	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.97	12	4,018	0.90	1,135	1.30	1,540
CBS THIS MORNING	2.43	10	3,295	0.50	638	0.78	928
GOOD MORNING AMERICA	3.14	13	4,206	0.77	973	1.15	1,366

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