NBC's TODAY Wins Outright for Two Days Straight

NBC News' TODAY was the number-one morning show outright for two days straight topping ABC's "Good Morning America" in total viewers and all demos last Tuesday and Wednesday. TODAY also won the week in the key demo A25-54 marking 55 straight weeks in the top spot, a first in more than four years. TODAY had its best A25-54 and A18-49 leads over GMA in three weeks, and its best season-to-date advantages over GMA in five years.

Versus last season, TODAY has almost doubled its key demo advantage over GMA, and the total viewer gap between the two shows is 70% closer (-93,000 versus -306,000). Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election and the month of December.

*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample - so year-to-year and other comparisons are versus pre-NPX data.

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