NBC News' TODAY was the number-one morning show for the 2016 November sweep topping ABC's "Good Morning America" in the key demo A25-54 by a giant +270,000. The win marks TODAY's biggest November sweep victory over GMA in five years, since 2011. TODAY posted its closest total viewer margin to GMA in a November sweep since 2011 with just 145,000 between the two shows. TODAY also won the sweep in A18-49 topping GMA by +232,000 viewers. TODAY has now won the key demo for more than 15 consecutive months.
For the week of November 21, TODAY was the number-one morning show in A25-54 and A18-49. Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years
*Please note: Due to the Thanksgiving holiday, TODAY and GMA are based on 3-day averages (Mon-Wed) and
CBS THIS MORNING is based on a 2-day average (Mon-Tue).
*Please also note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample - so year-to-year and other comparisons are versus pre-NPX data.
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