NBC's TODAY Wins Demo, Grows Lead Vs. GMA

NBC News' TODAY was the number-one morning show topping ABC's "Good Morning America" yet again in the key demo A25-54 for the week. TODAY has now won 101 of the last 102 weeks in the key demo (85 straight weeks), its best streak in more than four years. Of the morning news shows, TODAY delivered the biggest week-to-week growth across the board posting eight-week highs among A25-54 and A18-49. TODAY also had its best key demo delivery in eight weeks and widest advantages over GMA in six weeks. TODAY posted its best total viewer delivery in seven weeks, and its closest total viewer gap with GMA in seven months, since January.

TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has increased its A25-54 advantage over GMA by 8% versus last season.

Note: Year-to year numbers are compared to last year's Rio Olympics.

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.72	12	3,800	0.80	1,027	1.16	1,392
CBS THIS MORNING	2.33	10	3,220	0.45	577	0.69	825
GOOD MORNING AMERICA	2.86	12	3,893	0.67	863	1.03	1,234

TODAY posted the biggest week-to-week growth across-the-board: 8-week highs among A25-54 and A18-49 demo viewers

Biggest P2+ delivery in 7 weeks, closest P2+ gap to GMA since January

TODAY averaged 1.392 million A25-54 viewers, leading GMA by +158,000 (+13%) and CBS THIS MORNING by +567,000 (+69%)

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