NBC's TODAY Was No. 1 Morning Show, Topping ABC's 'GMA'

NBC News' TODAY was the number-one morning show topping ABC's "Good Morning America" in the key demo A25-54 once again for the week. TODAY has now won the key demo for 54 straight weeks, a first in four years. Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA in five years.

Versus last season, TODAY has more than doubled its key demo advantage over GMA, and the total viewer gap between the two shows is 71% closer (-92,000 versus -318,000). Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election and the month of December.

*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample - so year-to-year and other comparisons are versus pre-NPX data.

TODAY reached more consumers than GMA on Yahoo with over 31.5 million unique visitors turning to TODAY.com in November for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 35 consecutive months (44 out of the last 45), TODAY.com has reached more mobile consumers than GMA on Yahoo.TODAY.com has gone from parity in mobile unique visitors in September 2013 to 2.9x GMA on Yahoo's mobile visitor number in November 2016.

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