NBC's TODAY Continues to Post Ratings Gains

NBC's TODAY continues to gain momentum posting season-to-date growth among total viewers and the key demo A25-54. For the week of July 21, TODAY posted gains in A25-54 and A18-49 versus the prior week. Season-to-date, TODAY ranks as the #1 morning news broadcast in rating A18-49.

TODAY HIGHLIGHTS:

TODAY averaged 4.041 million total viewers, leading CBS by +50% (+1,349,000)
TODAY delivered a 1.3 A25-54 rating, +86% (+6 tenths) more than CBS
TODAY drew 1.576 million A25-54 viewers, outperforming CBS by +95% (+766,000)
TODAY's 1.0 A18-49 rating was +150% (6 tenths) higher than CBS's 0.4 rating
TODAY averaged 1.252 million A18-49 viewers, more than doubling (+129%) CBS
Week-to-week, TODAY posted increases in A18-49 viewers (+3%) and A25-54 viewers (+1%) and widened its advantages over CBS by 6% and 2% respectively
Season-to-date, TODAY has posted growth in total viewers (+7%, or +315,000), rating W/M/A18-49 (+13%/+13%/+18%), and rating W/A25-54 (+5%/+6%)
Compared to last season, TODAY has widened its advantages over CBS by 2% in total viewers and 17% among A25-54 viewers
TODAY widened its leads over CBS compared to the current 3Q'14 average in total viewers (+1%), A18-49 viewers (+5%), and A25-54 viewers (+4%)
TODAY continues to be the #1 morning news program season-to-date in all 18-49 demo ratings

Ratings Data

Week of July 21

PROGRAM	HH Rtg	HH Shr	P2+ Imps	P25-54 Rtg	P25-54 Imps
TODAY	3.0	12	4,041	1.3	1,576
CBS THIS MORNING	2.0	8	2,692	0.7	810
GMA	3.7	15	5,100	1.5	1,820

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NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.

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