NBC's 'TODAY' Continues to Cut Gap with GMA

NBC's TODAY continues to gain momentum posting across-the-board ratings growth. For the week of January 5, TODAY closed the total viewer gap with GMA by double digits in triple measures: versus the same week last year (by 38%), versus the same two weeks of 1Q'14 last year (by 49%), and season-to-date (by 16%). TODAY also narrowed the gap with GMA in the key demo A25-54 by 31%, versus the same two weeks of 1Q'14 last year.

Versus the prior week, TODAY delivered double-digit growth in total viewers (+20%), A18-49 viewers (+34%), and A25-54 viewers (+29). TODAY posted gains in total viewers (+4%) and key demo A25-54 viewers (+2%) versus the 4Q'14 levels. TODAY remains the #1 morning news program in A18-49 for the season.

TODAY HIGHLIGHTS:

-Compared to the same week last year, TODAY reduced GMA's total viewer lead by 38%

-Over the first two weeks of 1Q'15, TODAY has averaged a reduction of GMA's lead by 49% in total viewers and 31% among A25-54. versus the same two weeks of 1Q'14 last year

-For the 2014-15 season-to-date, TODAY has reduced GMA's total viewer lead by 16% compared to the same STD period a year ago

-TODAY saw double-digit gains in total viewers (+20%), A18-49 viewers (+34%), and A25-54 viewers (+29%) versus the prior week

-TODAY was up versus 4Q'14 levels in both total viewers (+4%) and A25-54 viewers (+2%)

-Week-to-week, TODAY widened its advantage over CBS by 37% in total viewers and 48% among A25-54 viewers

-TODAY is the #1 morning news program this season among A18-49 viewers

-For the week, TODAY averaged 5.085 million total viewers, leading CBS This Morning by +42% (+1.503 million)

-TODAY averaged 1.920 million A25-54 viewers, +76% (+830,000) ahead of CBS

-TODAY delivered a 1.61 A25-54 rating, beating CBS by +77% (+0.71)

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