NBC's TODAY Continues to Close Gap with GMA

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of July 28, TODAY posted its biggest total viewer and A25-54 deliveries in one month (since the week of 6/30/14). Of the morning shows, TODAY posted the largest week-to-week growth in total viewers, gaining 213k. TODAY also narrowed the gaps with GMA in both total viewers (by 24%) and A25-54 (by 12%).

Season-to-date, TODAY has posted gains in total viewers (+7%, or +305k), rating A18-49 (+18%), and rating A25-54 (+6%). TODAY ranks as the #1 morning news broadcast in A18-49 for the season.

TODAY HIGHLIGHTS:

TODAY posted its biggest total viewer and A25-54 viewer deliveries in four weeks (week of 6/30/3014)
TODAY averaged 4.254 million total viewers, +56% (+1,522,000) more than CBS This Morning
TODAY delivered 1.594 million A25-54 viewers, leading CBS by +89% (+752,000)
TODAY posted the largest week-to-week growth among total viewers (+5%, or +213,000)
Week-to-week, TODAY closed viewer gaps versus GMA among total viewers (by 24%) and A25-54 (by 12%)
In rating A25-54, TODAY's 1.3 rating topped CBS by +86% (+6 tenths)
TODAY had its highest M25-54 rating since the week of 6/2/2014
Season-to-date, TODAY has posted gains in total viewers (+7%, or +305,000), rating W/M/A18-49 (+7%/+13%/+18%), and rating W/A25-54 (+5%/+6%)
Compared to last season, TODAY has widened its advantages over CBS by 2% in total viewers and 16% among A25-54 viewers
Compared to its 3Q'14-to-date average, TODAY was up among total viewers (+3%, or +116,000), A18-49 viewers (+1%) and A25-54 viewers (+2%)
TODAY continues to be the #1 morning news program season-to-date in all 18-49 demo ratings
Ratings Data

Week of July 28

Program HH
Rtg HH
Shr P2+
Imps P25-54
Rtg P25-54
Imps
TODAY 3.2 13 4,254 1.3 1,594
CBS THIS MORNING 2.0 8 2,732 0.7 842
GMA 3.7 16 5,059 1.5 1,809

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.

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