NBC's TODAY Continues Ratins Momentum; Wins Monday in Key Demo

NBC's TODAY continues to gain momentum, tightening the morning news ratings race and posting consistent wins. For the week of August 3, TODAY was the number-one morning show Monday, topping GMA by 20k in the key demo A25-54. This marks TODAY's 44th single-day A25-54 win this year. For the week, TODAY came within just 83k key demo viewers of GMA. TODAY gained 17k in total viewers while GMA lost 210k versus the same week last year.

TODAY continues to cut the gap with GMA by huge numbers in multiple measures. Quarter to date versus the same period last year, TODAY narrowed the A25-54 gap with GMA by a whopping 164k viewers (84%) and the total viewer gap by 230k (36%). TODAY also cut the demo and total viewer gaps by double-digit percentages week-to-week and versus the same week last year.

This year, TODAY has posted multiple wins including the July sweep key demo win, seven weekly key demo wins and three daily total viewer wins. TODAY remains the number-one morning news program in A18-49 for the season and year.

TODAY HIGHLIGHTS:

Week of August 3

TODAY averaged 4.037 million total viewers, leading CBS THIS MORNING by +26% (+841,000)

TODAY averaged 1.499 million A25-54 viewers, +61% (+570,000) ahead of CBS

TODAY won Monday by +20,000 A25-54 viewers over GMA, its 44thdaily demo victory in calendar 2015
For the week, TODAY delivered a 1.25 A25-54 rating, +0.47 points better than CBS
Season-to-date, TODAY is the #1 morning news program among A18-49 viewers

TODAY added +17,000 total viewers versus the same week last year while GMA declined by -210,000 (-4%)

TODAY posted narrower gaps vs. GMA:

Compared to the same week last season in total viewers (by 34%) and A25-54 viewers (by 58%)
Week-to-week in total viewers (by 16%) and A25-54 viewers (by 30%)
Over the first six weeks of 3rd quarter 2015, TODAY has narrowed GMA's leads in total viewers by 36% and in A25-54 by 84% vs the same period in 3Q'14

Total Viewers: -407,000 gap in 3Q'15 vs. -637,000 in 3Q'14
A25-54 Viewers: -31,000 gap in 3Q'15 vs. -195,000 in 3Q'14

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