News on your favorite shows, specials & more!

NBC's THIS IS US is No. 1 for the Night in Key 18-49 Demo

By: Jan. 10, 2018
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC's THIS IS US is No. 1 for the Night in Key 18-49 Demo  Image

NBC wins the night among the Big 4 in adults 18-49 and every other key demographic, sweeping six of six half-hours in adults 18-49 to generate a nightlong +62% margin of victory (2.1 vs. 1.3 for #2 CBS). Note that some NBC, ABC and CW stations carried ACC college basketball.

THIS IS US (2.7/10 in 18-49, 9.7 million viewers overall from 9-10:01 p.m. ET) is the #1 show of the night on the Big 4 in 18-49 and wins the timeslot among the Big 4 networks in every key demographic, leading in 18-49 by a +125% margin (2.7 vs. 1.2 for CBS' #2 "Bull").

The drama builds on its powerful lead-in from "Game of Games" by +29% in 18-49 and +22% in total viewers and virtually matches the show's most recent telecast, its fall finale of six weeks ago, in 18-49 (2.7 vs. 2.8 on Nov. 28). The show will increase dramatically via time-shifting and VOD -- "This Is Us" is growing by +81% in 18-49 rating (from a 2.80 to a 5.06) and +6.2 million viewers overall (10.5 million to 16.7 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the "Us" 18-49 rating increases to an 8.27 rating. Upscale: "Us" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.

"Ellen's Game of Games" (2.1/8 in 18-49, 8.0 million viewers overall from 8-9 p.m. ET), which has just been renewed for a second season wins the slot in 18-49 by a +40% margin (2.1 vs. 1.5 for CBS' #2 "NCIS"). Ranks #1 in the timeslot among the Big 4 networks in every key demographic (including a tie in men 25-54). Is the #2 show of the night on the Big 4 networks in adults 18-49, behind only NBC's "This Is Us." Jumps +21% from its first half-hour to its second in 18-49 (1.9 to 2.3) and +1.2 million persons in total viewers (7.4 million to 8.6 million). Virtually matches last week's 8 p.m. telecast in 18-49 (2.1 vs. 2.2, which was the highest in-season rating for a regular-slot alternative-series premiere since March 2016).
Will add viewership via time-shifting and VOD - "Games" grew by +14% in 18-49 (2.21 to 2.51) and +947,000 viewers overall (8.8 million to 9.8 million) going from L+SD to L+3 Nielsens.

"Chicago Med" (1.4/5 in 18-49, 6.9 million viewers overall from 10:01-11 p.m. ET) wins the slot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demos.

Ranks #1 by a +40% margin among those dramas in adults 18-49 (1.4 vs. 1.0 for CBS' #2 "NCIS: New Orleans").

Virtually matches last week's season-high 1.5, which was the show's top rating since March 2, 2017, to post "Med's" second highest 18-49 rating since last March. Will add significant viewership via time-shifting and VOD -- "Med" is increasing this season by +76% in 18-49 rating going from L+SD to L+7 (from a 1.20 to a 2.11) and more than +3.9 million viewers overall (6.7 million to 10.6 million). When projected seven-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.43.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/6; "Late Show with Stephen Colbert," 3.0/8; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Comments

To post a comment, you must register and login.



Videos