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NBC's THIS IS US is No. 1 Show of the Night on Big 4 in 18-49

By: Jan. 24, 2018
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NBC's THIS IS US is No. 1 Show  of the Night on Big 4 in 18-49  Image

NBC wins the night among the Big 4 in adults 18-49, sweeping six of six half-hours. It's NBC's 12th consecutive Tuesday win in adults 18-49 among the Big 4 networks. Note that an NBC, CBS and ABC station each carried ACC basketball.

NBC's THIS IS US (2.5/9 in 18-49, 9.3 million viewers overall from 9-10:01 p.m. ET) is the #1 show of the night on the Big 4 in 18-49 and maintains 100% week to week in 18-49 (2.5 vs. 2.5). Wins the timeslot among the Big 4 networks in every key demographic, including a +79% margin in 18-49 (2.5 vs. 1.4 for "Bull"). Will increase dramatically via time-shifting and VOD: Last week's "This Is Us" increased by +70% in 18-49 (from a 2.55 to a 4.33) and more than +4.6 million viewers overall (9.8 million to 14.5 million) going from L+SD to L+3 Nielsens.

Those were the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: "This Is Us" is growing by +81% in 18-49 rating (from a 2.80 to a 5.06) and +6.2 million viewers overall (10.5 million to 16.7 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the "Us" 18-49 rating increases to an 8.32. Upscale: "Us" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.

"Ellen's Game of Games" (1.8/7 in 18-49, 7.5 million viewers overall from 8-9 p.m. ET): Is the #2 show of the night on the Big 4 networks in adults 18-49, behind only NBC's "This Is Us." Grows from half-hour to half-hour in every key ratings measure, including a gain of +19% in adults 18-49 (1.6 to 1.9). Wins the timeslot in 18-49 by a +20% margin over CBS' "NCIS" (1.8 vs. 1.5). Ranks #1 or tied for #1 in the hour among the Big 4 networks in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54. Will add viewership via time-shifting and VOD - last week "Game" grew by +13% in 18-49 (2.16 to 2.43) and +889,000 viewers overall (8.8 million to 9.7 million) going from L+SD to L+3 Nielsens.

"Chicago Med" (1.3/5 in 18-49, 6.9 million viewers overall from 10:01-11 p.m. ET): Wins the slot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics. Delivers a +30% margin of victory among those nets in adults 18-49 (1.3 vs. 1.0 for CBS' #2 "NCIS: New Orleans"). Will add significant viewership via time-shifting and VOD:"Med" is increasing this season by +73% in 18-49 rating going from L+SD to L+7 (from a 1.25 to a 2.16) and +3.9 million viewers overall (6.8 million to 10.7 million). When projected seven-day non-linear viewing is included, the "Med" 18-49 rating increases to a 3.01.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 3.0/8; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/4 in 18-49; "Late Late Show," 0.2/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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