The Jan. 24 telecast of THIS IS US has set a new series record for the show's highest adult 18-49 rating to date in "live plus three day" figures from Nielsen Media Research. Last week's "This Is Us" increased by +67% in 18-49 rating going from "live plus same day" results to "live plus three day" Npower Nielsen figures (2.83 to a record 4.72) and by more than +4.9 million viewers overall (9.6 million to 14.6 million).
The last three telecasts of "This Is Us" are now the show's top three episodes to date in L+3 18-49 rating (4.64 on Jan. 10, 4.60 on Jan. 17 and 4.72 on Jan. 24).
The last three weeks of "This Is Us" are also now the three highest rated Tuesday drama telecasts on the broadcast networks in L+3 18-49 rating in more than three years (since the second episode of ABC's "Marvel's Agents of S.H.I.E.L.D." averaged a 4.92 in L+3 on Oct. 1, 2013). Additionally, the last three "Us" episodes rank as the three top Tuesday drama telecasts on
NBC in more than eight years (since the April 15, 2008 episode of "Law & Order: SVU" averaged a 5.05 in L+3).
On Monday, Jan. 23, NBC's "Timeless" grew by a +81% in 18-49 rating (0.86 to 1.56) going from L+SD to L+3, and gained +2.4 million viewers overall (3.5 million to 5.9 million). The +81% increase was the biggest L+3 percentage lift of the night on the Big 4 networks in 18-49.
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